# RTD Spanish-Style Spritzers Vermútino is a Light, Bubbly Beverage That Makes Vermouth Approachable By Laura McQuarrie | Published 2023-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vermtino References: [thedieline](https://thedieline.com/blog/2023/7/5/14-fabulous-designs-from-the-2023-summer-fancy-foods-show) & [winecollective.vin](https://winecollective.vin/pages/vermu-vermouth)  Vermouth can be intimidating for first-time drinkers but Vermútino is an artisan vermouth canned cocktail that was intentionally created "with all the complexity and none of the pretense." This low-ABV cocktail in a can also describes itself as "a completely new type of spritzer" and it's light, bubbly and refreshing in a way that makes it approachable for first-timers and fans of vermouth alike. This ready-to-drink Spanish-style aperitivo spritz is ready to be experienced in several flavors: Lemon Lavender, Vanilla Wormwood and Orange Cinchona. Exhibited at the 2023 Summer Fancy Food Show, The Wine Collective's Vermútino highlights the demand for low-ABV refreshments that offer convenient, full-flavor experiences while keeping the alcohol content on the lower side. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 59% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Artisan Vermouth Canned Cocktails:** The creation of artisan vermouth canned cocktails presents disruptive innovation opportunities in the ready-to-drink market, combining complexity and convenience. - **Approachable Low-abv Spritzers:** The rise of approachable low-ABV spritzers like Vermútino provides opportunities for disruptive innovation in the beverage industry, appealing to both vermouth enthusiasts and first-time drinkers. - **Demand for Refreshing RTD Beverages:** The growing demand for refreshing ready-to-drink beverages, such as Vermútino's lemon lavender and orange cinchona flavors, opens up disruptive innovation possibilities for creating new flavor experiences. ### Who This Affects Most - **Canned Cocktail Industry:** The artisan vermouth canned cocktail market presents a disruptive innovation opportunity within the canned cocktail industry, offering a unique twist on traditional cocktails. - **Low-abv Beverage Industry:** The development of approachable low-ABV spritzers like Vermútino creates disruptive innovation prospects within the low-alcohol beverage industry, satisfying the demand for lower-alcohol alternatives. - **Ready-to-drink Beverage Industry:** The rising popularity of refreshing and convenient ready-to-drink beverages, exemplified by Vermútino's lemon lavender and orange cinchona flavors, offers disruptive innovation opportunities within the RTD beverage industry. ## Related on Trend Hunter - [Ready-to-Pour Vermouth Spritzes](https://www.trendhunter.com/trends/vermouth-spritz.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Non-Alcoholic Botanical Spritzes](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md)