# Honeyed Vermouth Bottles This Vermouth Label Features an Illusory Animated Image By Mishal Omar | Published 2016-11-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vermouth-label References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/11/turmeon-honey.html) & [turmeon](http://www.turmeon.com/en) This vermouth label used its unique ingredients as the inspiration for its animated label. The brand Turmeon Vermouth is offering a new product that uses honey as a sweetener. It is the first vermouth in the world that does this and was "created with cocktails in mind." The brand is known for its labels that feature [unique optical illusions](https://www.trendhunter.com/trends/collectible-spirits-bottle), designed by 'kinesiograms,' and this particular bottle is no different. The vermouth label features an image of a bee that, when spun around the bottle, appears to be flapping its wings. This image coupled with the [honey flavor of the vermouth](https://www.trendhunter.com/trends/hard-honey-liqueur), as well as the pale amber color it comes in, leaves no question as to what the primary theme behind this product is. This beverage not only provides a unique flavor, but its interactive label also makes it more likely to appeal to consumers. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Unique Vermouth Labels:** Opportunity for vermouth brands to create innovative and interactive labels that add a unique element to their products. - **Honey-based Beverages:** Potential for the development of more honey-sweetened beverages, opening up new flavor profiles and targeting consumers looking for natural sweeteners. - **Interactive Packaging Design:** Growing trend of using innovative packaging designs to engage consumers and enhance the product experience. ### Industries Being Reshaped - **Alcohol & Spirits:** Alcohol brands can embrace unique ingredients and packaging designs to create disruptive products that stand out in the market. - **Food & Beverage:** Opportunity for beverage companies to explore the use of honey as a sweetener in various drink categories, offering unique and differentiated options for consumers. - **Design & Packaging:** Innovative packaging design companies can collaborate with brands to create interactive labels and packaging solutions that create memorable experiences for consumers. ## Related on Trend Hunter - [Commemorative Extra-Dry Vermouths](https://www.trendhunter.com/trends/cocchi.md) - [Aromatic Rosé Vermouths](https://www.trendhunter.com/trends/rose-vermouth.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Modernized Vermouth Spirit Ranges](https://www.trendhunter.com/trends/martini-range.md) - [Ready-to-Pour Vermouth Spritzes](https://www.trendhunter.com/trends/vermouth-spritz.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Honey-Infused Canned Cocktails](https://www.trendhunter.com/trends/gin-lemon-cocktail.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)