# Pastoral Story-Telling Packaging Vermont Smoke & Cure Received a Charming, Illustrated Rebrand By Amelia Roblin | Published 2016-03-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vermont-smoke-cure References: [thedieline](http://www.thedieline.com/blog/2016/3/23/vermont-smoke-cure) & [sterlingbrands](http://www.sterlingbrands.com/index.php) It is possible to tell the story of a brand through packaging, and this was precisely the challenge behind the new Vermont Smoke & Cure identity. Enlisting the help of Sterling Brands, the business communicated its processes and values through charming agricultural illustrations. Each of the flavors of the [healthy, hormone-free meat sticks](https://www.trendhunter.com/trends/singing-pastures) is represented by a different, [bright color](https://www.trendhunter.com/trends/betterforyou-snack-packaging), taking the silhouette shapes of pigs, cattle, farmers and cyclists on the rolling farm landscape. Texture was applied to the simplified imagery to take the semblance of wood grain, presenting a rustic and homey underlying layer to the Vermont Smoke & Cure look. Designing [brand identity](https://www.trendhunter.com/trends/scotts-protein-ball) requires a careful balance between communicating the business's products and mission, and appealing to consumers' contemporary aesthetic tastes. This packaging accomplishes both with great success. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Story-telling Packaging:** Opportunity for brands to communicate their processes and values through visually appealing packaging designs. - **Charming Illustrations:** Use of charming agricultural illustrations on packaging designs to create a unique and captivating brand identity. - **Texture and Color Representations:** Incorporating textured imagery and bright colors on packaging to enhance the visual appeal and differentiate product flavors. ### Where This Applies - **Food Packaging:** Opportunities for food brands to use innovative packaging designs to convey their brand story and values. - **Meat Products:** Opportunities for meat product companies to differentiate their offerings through visually appealing and story-based packaging designs. - **Graphic Design:** Opportunities for graphic design firms to create unique and captivating packaging designs for various industries. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Meat Snack Product Ranges](https://www.trendhunter.com/trends/meat-snack-product.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md)