# Comprehensive Loyalty Programs The Verizon Smart Rewards Program Offers Discounts on Everything By Rahul Kalvapalle | Published 2014-08-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/verizon-smart-rewards References: [pcmag](http://www.pcmag.com/article2/0,2817,2461163,00.asp) & [verizonwireless](http://www.verizonwireless.com/wcms/myverizon/smart-rewards.html) Verizon Smart Rewards is a [loyalty program](https://www.trendhunter.com/trends/culvers-delicious-rewards) that offers "a wide variety of rewards in exchange for points customers earn for their everyday activities and interactions with [Verizon Wireless](https://www.trendhunter.com/trends/verizon-price-lock)." In other words, it's designed to make customers feel like they get back from the company, not just give to them. Customers will get access to discounts of up to 40% on merchandise from more than 200 brands, shopping and dining offers, travel discounts at more than 26,000 hotels and opportunities to win tickets to [NFL](https://www.trendhunter.com/trends/hall-of-fade) games. Furthermore, free shipping will be offered on all discounted items. Verizon will also offer company-specific discounts and gift cards, with new offers being added to the Smart Rewards catalog each day. Customers have to first enroll in the ad-targeting Verizon Selects program to take advantage of Verizon Smart Rewards. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 34% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Personalized Loyalty Programs:** Disruptive innovation opportunity: Develop loyalty programs that offer customized rewards based on customers' preferences and activities, creating a personalized and engaging experience. - **Multi-brand Partnership Loyalty Programs:** Disruptive innovation opportunity: Create loyalty programs that collaborate with multiple brands to offer customers a wide range of rewards, enabling cross-brand promotions and increasing customer engagement. - **Data-driven Loyalty Programs:** Disruptive innovation opportunity: Utilize customer data and analytics to design loyalty programs that offer tailored rewards and exclusive discounts, enhancing customer satisfaction and loyalty. ### Where This Applies - **Telecommunications:** Disruptive innovation opportunity: Integrate loyalty programs within the telecommunications industry to differentiate services, enhance customer retention, and foster brand loyalty. - **Retail:** Disruptive innovation opportunity: Implement loyalty programs in the retail industry to incentivize repeat purchases, gather valuable customer insights, and create a competitive advantage. - **Hospitality:** Disruptive innovation opportunity: Incorporate loyalty programs in the hospitality industry to reward customer loyalty, encourage bookings, and differentiate from competitors. ## Related on Trend Hunter - [Tiered Pizza Rewards Systems](https://www.trendhunter.com/trends/dominos-4.md) - [Comprehensive QSR Reward Programs](https://www.trendhunter.com/trends/aw-rewards.md) - [DIY Retailer Rewards Programs](https://www.trendhunter.com/trends/mylowes.md) - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [QSR Rewards Programs](https://www.trendhunter.com/trends/qsr-rewards-programs.md) - [Loyalty-Based Fuel Savings](https://www.trendhunter.com/trends/true-north-energy.md) - [Gamer Gear Reward Programs](https://www.trendhunter.com/trends/razerstore-rewards.md) - [Price Lock Telecom Promotions](https://www.trendhunter.com/trends/verizon-price-lock.md)