# Media Business Acquisitions A Majority of Verizon Media Was Sold to a Private Equity Firm By Daniel Johnson | Published 2021-05-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/verizon-media References: [marketingdive](https://www.marketingdive.com/news/verizon-sells-media-business-after-struggle-to-dent-digital-advertising-duo/599445/) & [verizon](https://www.verizon.com/about/news/verizon-media-be-acquired-apollo-funds) Verizon recently agreed to sell off the majority of its digital media business, named [Verizon Media](https://www.trendhunter.com/trends/verizon-play), to Apolla Global Management Inc., but Verizon will maintain a minority stake in the company. [Apollo Global Management](https://www.trendhunter.com/trends/supergraph) is a private equity firm that purchased a majority in Verizon Media in a $5 billion deal. Verizon's minority stake will be valued at 10%. Verizon Media currently operates a number of different platforms including Yahoo, AOL, [TechCrunch](https://www.trendhunter.com/trends/inapp-games), and others, which typically receive approximately 900 million monthly users. “We are thrilled to help unlock the tremendous potential of Yahoo and its unparalleled collection of brands,” said Reed Rayman, a Private Equity Partner at Apollo. The media organization will be renamed Yahoo and it will be still be run by Guru Gowrappan, the current Chief Executive. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 24% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Private Equity Acquisitions:** The trend of private equity firms acquiring well-established companies creates opportunities for disruptive innovation in management and operational strategies. - **Media Consolidation:** The consolidation of media organizations by private equity firms creates opportunities for disruptive innovation in content creation, distribution, and monetization strategies. - **Brand Revitalization:** Private equity acquisitions of established brands present opportunities for disruptive innovation in brand repositioning, product development, and customer engagement strategies. ### Who This Affects Most - **Private Equity:** Private equity firms can capitalize on the trend of acquiring established companies by developing innovative financial models, management practices, and value creation strategies. - **Media and Entertainment:** The media and entertainment industry can leverage the trend of consolidation and brand revitalization to innovate in content creation, monetization, and distribution strategies. - **Technology:** The technology industry can explore innovative solutions to support the media and entertainment industry in their consolidation, content creation, and customer engagement processes. ## Related on Trend Hunter - [Private Company Financial Tools](https://www.trendhunter.com/trends/private-markets-hub.md) - [Digital Financial Newsletter Tools](https://www.trendhunter.com/trends/digital-financial-newsletter.md) - [All-in-One Telecom Streaming Services](https://www.trendhunter.com/trends/verizon-play.md) - [Mixed Reality Business Acquisitions](https://www.trendhunter.com/trends/google-android-xr.md) - [Esports Infrastructure Partnerships](https://www.trendhunter.com/trends/playerx.md) - [Large-Scale Entertainment Acquisitions](https://www.trendhunter.com/trends/netflix-warner-bros.md) - [Phone Service Provider Rebrands](https://www.trendhunter.com/trends/total-by-verizon.md) - [Public ID Verification Firms](https://www.trendhunter.com/trends/telesign.md) - [Audio Company Acquisitions](https://www.trendhunter.com/trends/plantronics.md)