# Shoppable Content Experiences Verishop's Experience Fuses AI, Entertainment & Online Shopping By Laura McQuarrie | Published 2020-07-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/verishop References: [businesswire](https://www.businesswire.com/news/home/20200707005324/en) & [verishop](http://www.verishop.com) This year alone has proven that the way people shop is changing and Verishop is launching a new [social media-inspired shopping experience](https://www.trendhunter.com/trends/aipowered-shopping-experience) to support discovery and entertainment. The experience on the Verishop iOS app shares entertaining, [shoppable content with artificial intelligence](https://www.trendhunter.com/trends/aipowered-shopping-platform), so that users are able to discover products via photos and videos based on the kind of content they like. While many e-commerce platforms adopt standard, search-driven formats that require consumers to filter or sift through multiple product pages, Verishop is offering a new experience that brings more interest to browsing. As Verishop describes: "a how-to cooking video can show you the Dutch oven she’s cooking with, as well as the jumpsuit she’s wearing. And, the more you use the app and engage with content, the [more personalized your feed](https://www.trendhunter.com/trends/aienhanced-shopping-experiences) will get." Image Credit: Verishop ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Interactive Product Discovery:** Social media-inspired shopping experiences will enhance demand for interactive product discovery platforms that offer video, AI-powered recommendations and shoppable content. - **AI-powered Personalization:** AI-powered personalized feeds will revolutionize the online shopping experience and create opportunities for businesses to offer highly tailored content and product recommendations. - **Entertainment-driven E-commerce:** Combining entertainment, content and shopping will be a key trend in e-commerce, and businesses that are able to create engaging, entertaining shopping experiences with personalized content and AI recommendations will be most successful. ### Where This Applies - **Retail:** Retailers must embrace AI-powered personalization and interactive product discovery to remain competitive and meet changing consumer demands. - **Entertainment:** Entertainment and media companies have a unique opportunity to merge their content with e-commerce through the creation of innovative shoppable experiences that incorporate personalized content and AI-powered recommendations. - **Technology:** New technologies, such as AI and machine learning, will be critical to developing the interactive, content-driven e-commerce experiences that are poised to disrupt traditional retail sales models. ## Related on Trend Hunter - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [AI-Native Commerce Platforms](https://www.trendhunter.com/trends/glance-ai.md) - [AI-Powered Try-On Shopping Features](https://www.trendhunter.com/trends/the-doppl-app.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Agentic Shopping Experiences](https://www.trendhunter.com/trends/buy-with-ai.md) - [Experiential Shopping Platforms](https://www.trendhunter.com/trends/sune.md) - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [AI-Powered Search Features](https://www.trendhunter.com/trends/shop-premium-outlets.md) - [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md)