# Biometric Identification Platforms VerifyMe's System Measures Faces, Voices, Retinas and More By Laura McQuarrie | Published 2015-10-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/verifyme References: [nasdaq](http://www.nasdaq.com/press-release/verifyme-incorporates-keylemons-advanced-biometric-technologies-into-the-new-version-of-its-id-20151021-00533) & [verifyme](http://www.verifyme.com/) VerifyMe is an ID services platform that promises you can "forget your passwords" and businesses can still feel at ease about protecting identities, fraud and counterfeiting. The service implements a number of physical, cyber and biometric technology in order ensure a high level of security for all its end users. Most recently, VerifyMe announced that it will be introducing [advanced biometric security technology](https://www.trendhunter.com/trends/biometric-system) from KeyLemon into its newest version of the platform. Digital security solutions from VerifyMe replace passwords and pins with simple multi-factor authentications like [facial, voice and fingerprint recognition](https://www.trendhunter.com/trends/facial-recognition-security), as well as personal color selection and GPS location detection. As VerifyMe's CEO describes: "Using a very simple user interface, our solution identifies that the user is a living person, not just a photo or video of the face, and it learns to identify that specific user even in a low light or noisy environment," Technologies like these are worked into VerifyMe's [three-factor authentication system](https://www.trendhunter.com/trends/digital-authentication-system), which is designed to be as user-friendly as possible. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What's Driving This Trend - **Biometric Security Technology:** The introduction and integration of KeyLemon into VerifyMe's ID services platform presents the opportunity for businesses to implement advanced biometric security technologies that replace traditional passwords and pins. - **Multi-factor Authentication:** Implementing VerifyMe's three-factor authentication system utilizing technologies like facial, voice, and fingerprint recognition, along with personal color selection and GPS location detection, presents the opportunity for businesses to increased security and a user-friendly experience. - **Cybersecurity Technology:** VerifyMe's ID services platform utilizes cyber and biometric technologies to ensure a high level of security, presenting the opportunity for expanded cybersecurity technology integration in various industries. ### Who This Affects Most - **Finance:** Implementing VerifyMe's ID services platform presents the opportunity for the finance industry to replace traditional passwords and pins with advanced biometric security technologies, along with increased multi-factor authentication capabilities to prevent identity theft and fraud. - **Healthcare:** The integration of VerifyMe's three-factor authentication system and biometric security technologies can provide increased security for the protection of confidential patient data and records in the healthcare industry. - **Retail:** The implementation of VerifyMe's ID services platform utilizing advanced biometric security technologies presents the opportunity for retailers to reduce fraud and counterfeiting, while also providing a secure user-friendly experience for customers. ## Related on Trend Hunter - [Facial Recognition ID Checkers](https://www.trendhunter.com/trends/intellicheck-platform-20.md) - [Identity Verification Platforms](https://www.trendhunter.com/trends/pruvly-ai.md) - [Extensive Online Verification Platforms](https://www.trendhunter.com/trends/sign-in-with-id.md) - [Identity Verification Infrastructures](https://www.trendhunter.com/trends/iris-id.md) - [Customer Verification Solutions](https://www.trendhunter.com/trends/nametag.md) - [Automated ID Authentication Apps](https://www.trendhunter.com/trends/authentication-apps.md) - [AI-Enabled ID Tools](https://www.trendhunter.com/trends/mitek.md) - [Passwordless Authentication Platforms](https://www.trendhunter.com/trends/passwordless-authentication-platform.md) - [Facial Recognition Security Tools](https://www.trendhunter.com/trends/facial-recognition-security.md)