# Safety-Focused Glass Packaging Verescence and What Matters Launch 100% Recyclable Bottles By Jana Pijak | Published 2020-09-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/verescence-and-what-matters References: [packagingeurope](https://packagingeurope.com/verescence-safety-glass/) Verescence and What Matters have joined forces on a new, safety-focused [glass packaging concept](https://www.trendhunter.com/trends/renato). The glass manufacturer and household essentials startup will launch [100% recyclable bottle packaging](https://www.trendhunter.com/trends/anew) with a non-slip design. The packaging aims to prevent unwanted injuries and common glass-related accidents. Addressing the downside of glass versus plastic within the home -- the possibility of more injuries as glass is more prone to breaking -- Verescence and What Matters combat this with packaging that "utilises a soft-touch coating as a second skin which gives a non-slip effect on the glass surface." In addition to its non-slip design, this packaging also features a [thin polymer finish](https://www.trendhunter.com/trends/compostable-pipette) that covers the glass in order to absorb shock and prevent the spread of small fragments during a shatter scenario. Targeting multi-generational households, What Matters ensures its packaging is practical, eco-friendly and as safe as possible for consumers of all ages. Image Credit: Packaging Europe ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Safety-focused Glass Packaging:** The trend towards safety-focused packaging in the glass industry presents opportunities for companies to innovate with non-slip, shock-absorbing designs. - **Recyclable Packaging:** The shift towards 100% recyclable bottle packaging opens up opportunities for companies to create sustainable and eco-friendly products. - **Multi-generational Products:** The trend towards creating products that can be used by consumers of all ages and stages of life presents opportunities for companies to develop more practical and accessible products. ### Sectors Adopting This - **Glass Manufacturing:** The glass manufacturing industry can seize the opportunity to innovate with safety-focused packaging designs that address consumer concerns. - **Home Goods:** The home goods industry can take advantage of the trend towards multi-generational products by creating practical, safe, and accessible packaging for all consumers. - **Environmental Sustainability:** The push towards 100% recyclable packaging presents opportunities for companies to integrate more sustainable practices into their manufacturing processes and reduce their environmental impact. ## Related on Trend Hunter - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Child-Resistant PET Bottles](https://www.trendhunter.com/trends/pet-bottles.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Single-Handed Pharmaceutical Caps](https://www.trendhunter.com/trends/snapslide.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Self-Cleaning Glass Bottles](https://www.trendhunter.com/trends/self-cleaning-glass.md)