# White Heart-Shaped Chocolates été and VERDY Debut Their Annual Valentine's Day Collection in White By Kanesa D | Published 2023-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/verdy-2 References: [hypebeast](https://hypebeast.com/2023/1/ete-verdy-valentines-day-collection-release-info) & [omakase.in](https://omakase.in/r/xh989697)  Natsuko Shoji’s French fusion restaurant été and [VERDY](https://www.trendhunter.com/trends/bridge-to-the-next-generation)‘s imprint [Girls Don’t Cry](https://www.trendhunter.com/trends/sweet-lorens-x-barbie) are launching a collaboration ahead of Valentine’s Day that includes adorable heart-shaped sweets. The collaboration features a personalized chocolate set contained in a heart-shaped box with a bite cut out of the side. "Made With Love" writing and "Fleurs d'été" emblems serve as a reference to Shoji's pastry business and are etched inside, while the outside features gold foil "[Girls Don't Cry](https://www.trendhunter.com/trends/white-castle-mechanized-mix)" branding. Girls Don't Cry and Fleurs d'été branding can be spotted on both sides of either a green heart keychain or a red tie-on charm. The Valentine's Day sets from été and Girls Don't Cry will go on sale for 10,000 JPY on January 27. Image Credit: VERDY, [hypebeast](https://hypebeast.com/2023/1/ete-verdy-valentines-day-collection-release-info), [omakase.in](https://omakase.in/r/xh989697) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 36% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Heart-shaped Chocolate:** Heart-shaped chocolates are gaining popularity in collaborations and gift sets, presenting opportunities for new and unique flavor combinations. - **Personalized Gift Sets:** Customizable gift sets, like the personalized chocolate set contained in a heart-shaped box, offer a unique and thoughtful gift option for consumers. - **Branding Collaborations:** Branding collaborations, like the été and Girls Don't Cry partnership, are becoming more common and presents opportunities for cross-promotion and tapping into new markets. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from the growing trend of heart-shaped chocolates and personalized gift sets by introducing unique flavor combinations and packaging options. - **Retail and E-commerce:** Retailers and e-commerce platforms can tap into the trend of personalized gift sets by offering customizable options and exclusive collaborations with popular brands. - **Marketing and Advertising:** The growing trend of branding collaborations presents marketing and advertising opportunities for businesses to tap into new markets and expand their brand reach. ## Related on Trend Hunter - [Heart-Shaped Porcelain Boxes](https://www.trendhunter.com/trends/bridge-to-the-next-generation.md) - [Artist Valentine’s Day Chocolates](https://www.trendhunter.com/trends/flower-valentines-chocolate.md) - [Collaboration Heart-Shaped Donuts](https://www.trendhunter.com/trends/godiva-x-mister-donut-premium-heart-collection.md) - [Opulent Heart-Shaped Chocolate Tins](https://www.trendhunter.com/trends/heartshaped-chocolate-tins.md) - [Romantically Themed Chocolate Products](https://www.trendhunter.com/trends/venchi-valentines-day-collection.md) - [Heart-Shaped Valentine’s Day Chocolates](https://www.trendhunter.com/trends/gardners-candies.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Decadent Pink-Themed Desserts](https://www.trendhunter.com/trends/2026-valentines-day-lineup.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md)