# Thrifty Wanderer Editorials The Verdigris Exclusive for The Ones 2 Watch is Eccentric By Jana Pijak | Published 2014-05-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/verdigris References: [theones2watch](http://www.theones2watch.com/newwave/15157) & [theones2watch](http://www.theones2watch.com/newwave) Photographer Nicole Demeshik captures the "Verdigris" editorial exclusive for web publication The Ones 2 Watch. The editorial features model Zhanna Brass who channels a dreamer in the outdoor shoot. The blonde beauty is outfitted in a range of [eccentric wardrobe staples](https://www.trendhunter.com/trends/hm-x-glenn-martens) that are handpicked by stylist Vera Salikova. The [oversized coats](https://www.trendhunter.com/trends/transhabit-collection), textured knits and colorful athleticwear garments are reminiscent of pieces found in a thrift shop. The Ones 2 Watch "Verdigris" editorial highlights eccentric pieces with an [avant-garde flair](https://www.trendhunter.com/trends/day-3-capsule-2). Hair and makeup artist Alena Moiseeva transforms Zhanna's look with a blunt bang cut and bleached brows that are accented with a dark and smoky eye. The edgy model pulls off designer pieces from labels that include Haider Ackermann, Patrizia Pepe and Maria Black among others. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Eccentric Wardrobe Staples:** Opportunity for designers to create unique and unconventional clothing items for consumers who want to stand out. - **Thrift Shop Fashion:** Potential for thrift shops to capitalize on the popularity of vintage and eclectic clothing styles. - **Avant-garde Makeup:** Innovative beauty brands can explore bold and artistic makeup styles to cater to consumers looking to make a unique statement. ### Where This Applies - **Fashion Design:** Fashion designers can embrace unconventional styles and incorporate them into their collections. - **Thrift Shop:** Thrift shops can curate and promote their selection of vintage and eccentric clothing to attract fashion-forward consumers. - **Beauty and Cosmetics:** Beauty brands can develop avant-garde makeup products and techniques to cater to consumers who want to experiment with bold looks. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)