# Paper-Based Tray Packaging Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling By Laura McQuarrie | Published 2023-06-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/verday References: [packworld](https://www.packworld.com/news/sustainability/article/22861692/thepackhub-noel-alimentaria-waitrose-3motion-and-gimber-introduce-paperbased-packaging-solutions) & [noel.es](https://www.noel.es/en/products/vegan-salmon-burger/)  Noel Alimentaria’s Verday range of plant-based meats are packaged in paper-based trays created in collaboration with [Mondi](https://www.trendhunter.com/trends/traywrap). The plant-based meat range is showcased in Mondi’s paper-based PerFORMing tray, which is designed for recycling and made from 80% paper. While consumers will be drawn to the unique varieties of plant-based meat in the range like Vegan Salmon Burgers, Vegan Cod Burgers and green-tinged Vegan Chicken Burgers with spinach, they will also appreciate the shift away from the industry-standard 100% plastic trays. The rise of [paper-based packaging](https://www.trendhunter.com/trends/lata-pancakes) across consumer products is a direct response to the increasing demand for sustainable alternatives to plastics. Paper-based packaging has proven to perform better than its plastic counterparts, all the while reducing the environmental stress and strain that single-use plastics put on the planet. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 91% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The rise of paper-based packaging as a sustainable alternative to plastics presents disruptive innovation opportunities for developing environmentally friendly packaging solutions. - **Plant-based Meats:** The growing demand for plant-based meat products opens up disruptive innovation opportunities in creating innovative and diverse plant-based meat options. - **Recyclable Trays:** The development of recyclable trays, such as Mondi's PerFORMing tray, provides disruptive innovation opportunities for reducing plastic waste in packaging and promoting recycling. ### Where This Applies - **Packaging:** The packaging industry can benefit from disruptive innovation opportunities by developing sustainable and recyclable packaging solutions like paper-based trays. - **Plant-based Food:** The plant-based food industry can explore disruptive innovation opportunities by expanding the range of plant-based meat products and improving packaging sustainability. - **Sustainability:** The sustainability industry can capitalize on disruptive innovation opportunities by promoting and further developing environmentally friendly packaging solutions and materials. ## Related on Trend Hunter - [Air Fryer-Friendly Product Packaging](https://www.trendhunter.com/trends/paperseal-shape.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md) - [Plastic-Free Vegetarian Product Packaging](https://www.trendhunter.com/trends/recyclable-cardboard-packaging.md) - [Recyclable Paper-Made Tray Packaging](https://www.trendhunter.com/trends/paperseal-pressed.md) - [Plastic-Free Protein Bar Packaging](https://www.trendhunter.com/trends/moonvalley-protein-bars.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md) - [Fully Compostable Packaging](https://www.trendhunter.com/trends/compostable-seed-packaging.md)