# Interactive Consumer-Engaging Hair Events The Verb Shop Familiarizes Consumers with the Brand By Kalin Ned | Published 2018-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/verb-shop References: [gotham-magazine](https://gotham-magazine.com/verb-ghost-pop-up) & [verbproducts](https://www.verbproducts.com) The [Verb](https://www.trendhunter.com/trends/hydrate-oil) shop is located in the Lower East Side and is a temporary activation that celebrates the "[cult hair care brand](https://www.trendhunter.com/trends/main-character-hair)." More specifically, the [pop-up marks](https://www.trendhunter.com/trends/haircare-popup) the one year anniversary of the label's 'Ghost by Verb' collection which has proven itself to be a "runaway hit." The Verb shop will be opened for a month and will offer consumers a space to test out the label's products, engage with the brand, attend events and workshops. Moreover, on the first and last day of the temporary store, the hair care brand initiates a 'Verb Wants You To Trade Up' program. Individuals are advised to bring unopened shampoos and conditioners. While Verb will donate these products to the Lower East Side Girls Club, customers who brought them receive a full-sized Ghost Shampoo and Conditioner. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 62% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Popup Shops:** Businesses can create interactive temporary stores to engage consumers and showcase their products. - **Collaborative Brand-charity Programs:** Brands can partner with charities and incentivize customers to donate products for a good cause while receiving rewards. - **Experiential Marketing:** Brands can create immersive experiences for customers to test and learn about products while building brand loyalty. ### Who This Affects Most - **Beauty:** Beauty companies can benefit from creating interactive popup shops to introduce consumers to their products and promote brand loyalty. - **Non-profit/charities:** Charities can partner with businesses to promote donation programs while receiving product donations and increasing visibility. - **Event Planning:** Event planning companies can create experiential marketing events for brands looking to engage customers and promote their products in a unique way. ## Related on Trend Hunter - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [College-Inspired Haircare Pop-Ups](https://www.trendhunter.com/trends/interactive-pink-truck.md) - [Three-Day Wig Pop-Ups](https://www.trendhunter.com/trends/wig-popup.md) - [Secret Salon Campaigns](https://www.trendhunter.com/trends/salon-x.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Secret Skincare Pop-Ups](https://www.trendhunter.com/trends/hey-its-cerave-popup.md)