# Skincare Health Kits Veracity is a Skincare Brand That Tests for Hormonal Imbalances By Laura McQuarrie | Published 2021-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/veracity References: [thezoereport](https://www.thezoereport.com/beauty/veracity-skin-care-launch) & [veracityselfcare](https://veracityselfcare.com/en/skincare/test-kits/skin-and-health-test) Caring for the body's largest organ, the skin, is a job that starts from the inside out and Veracity is a skincare brand that sets itself apart by targeting [hormonal imbalances](https://www.trendhunter.com/trends/endocrine-conscious-skincare). The brand offers not only serums, moisturizers and brightening concentrates but also an [at-home Skin + Health Test](https://www.trendhunter.com/trends/tiny-health) for getting to the root of certain conditions. According to the brand, "We have created the first-ever at-home test kit that measures the five key hormones and pH that drive your skin’s current condition. At Veracity, we know that the truth of your [acne, rosacea or dry spots](https://www.trendhunter.com/trends/anti-acne-biome) lies underneath the surface." The kit relies on a saliva test so that personalized skincare solutions can be created and after completing the test, customers get three things: their personal biofactors, skincare recommendations and resources for treating the root cause. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 73% | Activity: 52% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hormonal Imbalance Detection:** Opportunity for developing at-home test kits to measure hormonal imbalances and offer personalized skincare solutions. - **Targeted Skincare:** Opportunity for developing skincare brands that offer customized skincare solutions based on personal biofactors. - **At-home Health Testing:** Opportunity for developing at-home test kits to measure health biomarkers, enabling personalized skincare and health solutions. ### Industries Being Reshaped - **Skincare:** Opportunity for skincare brands to incorporate hormone tests and create customized solutions for customers - **Healthtech:** Opportunity for healthtech companies to develop at-home test kits for measuring biomarkers and providing personalized health solutions. - **Wellness:** Opportunity for wellness companies to integrate hormone testing and offer personalized solutions, including skincare recommendations. ## Related on Trend Hunter - [At-Home Skin Health Kits](https://www.trendhunter.com/trends/skin-health-testing-kit.md) - [Skincare Diagnostic Kits](https://www.trendhunter.com/trends/skincare-test-kits.md) - [At-Home Skin Microbiome Tests](https://www.trendhunter.com/trends/skin-health-test.md) - [Biotech-Powered Skincare Routines](https://www.trendhunter.com/trends/veriphy-skincare.md) - [Holistic Dermatological Skincare Lines](https://www.trendhunter.com/trends/gutbrainskin.md) - [Endocrine Support Skincare](https://www.trendhunter.com/trends/endocrine-conscious-skincare.md) - [Comprehensive Skincare Practices](https://www.trendhunter.com/trends/proof-positive-skin-care.md) - [Microbiome Measurement Kits](https://www.trendhunter.com/trends/smart-derma.md) - [Hormone-Friendly Ayurvedic Skincare Brands](https://www.trendhunter.com/trends/ayurvedic-skincare-brand.md)