# Choppy Chiffon Wedding Dresses The Vera Wang Spring 2011 Bridal Collection is Light and Fluffy By Joanne Lam | Published 2010-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vera-wang-spring-2011-bridal-collection References: [designrelevant.blogspot](http://designrelevant.blogspot.com/2010/05/vera-wang-spring-2011-bridal-collection.html) The Vera Wang Spring 2011 Bridal Collection makes for a lighter, more airy wedding day. These gorgeous dresses come in pale pinks and ivories, providing a softer touch replacing the solid whites and brighter concentrated hues. In gathering the material in different styles, these dresses create very different silhouettes under the same underlying soft and simplistic theme. Check out the Vera Wang Spring 2011 Bridal Collection for yourselves in the featured gallery. **Implications** - Consumers are always looking for new and innovate ways to market old products. This modern take on the [white bridal gown](https://www.trendhunter.com/trends/houghton-x-albright) says that the market is changing to exclude the past superstitions of the past. This product opens the door for brides looking for different, fresh and completely modern clothing aesthetics. Businesses can profit by providing options that deviate from the norm. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Why This Trend Is Growing - **Lighter Wedding Dresses:** The popularity of airy dresses suggests an opportunity for bridal fashion businesses to create a new line with modern and unconventional silhouettes. - **Pale Colors for Bridal Wear:** The shift towards subtle pastels presents an opportunity for fashion industry players to introduce unconventional hues in wedding attire to attract modern, style-forward brides. - **Variety in Bridal Wear:** The trend towards unique twists on traditional garments presents a chance for wedding dress designers to experiment with unconventional materials and novel styles to disrupt the market. ### Industries Being Reshaped - **Bridal Fashion Industry:** The trend towards unconventional bridal wear presents an exciting opportunity for fashion labels to explore innovative designs to stay relevant in the market. - **Wedding Planning Industry:** The shift in bridal wear trends creates an opportunity for wedding planners to suggest modern-themed ceremonies that could sync with the new aesthetics and themes of the wedding fashion industry. - **Fashion Startups:** The shift towards modern, unconventional bridal fashion signifies an opportunity for entrepreneurial fashion businesses to fill the gaps in the market by creating a line of unique, fresh wedding clothing, tapping a new customer base that is bored of traditional white dresses. ## Related on Trend Hunter - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md) - [Statement-Making Bridal Veils](https://www.trendhunter.com/trends/non-traditional-wedding-veils.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md)