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# Fashion-Forward Wedding Cakes
'Vera Wang Pour Ladurée' Adds a Touch to High Fashion to Dessert

By Katherine Pendrill | Published 2018-01-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vera-wang-pour-laduree
References: [delish](http://www.delish.com/food-news/news/a57636/vera-wang-pour-laduree-collection/) & [vogue](https://www.vogue.com/article/vera-wang-laduree-desserts)

In an effort to bring a touch of high-fashion to the world of wedding cakes, Vera Wang has teamed up with French patisserie Ladurée for a new collection called 'Vera Wang Pour Ladurée.' As one of the first [designer-dessert partnerships](https://www.trendhunter.com/trends/moschino-x-milano-handbag), the collection gives whole new meaning to the idea of a picture perfect wedding.

Vera Wang Pour Ladurée is a collaborative effort that puts a high-fashion spin on Ladurée's luxurious desserts. The collection includes a series of mouthwatering desserts, each of which is inspired by Vera Wang bridal dress design. The collection also pays tribute to the designer's lifelong love affair with Paris -- Ladurée's home base. As Wang explains, "Among my most memorable and enchanting experiences in Paris has always been Ladurée."

With sweet treats ranging from coconut crème chantilly macarons, to a [mango and coconut wedding cake](https://www.trendhunter.com/trends/special-occasion-cakes), the new collection is perfect for fashion-forward brides and grooms.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 85% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Designer-dessert Collaborations:** The collaboration between Vera Wang and Ladurée highlights the trend of fashion designers partnering with dessert brands to create unique and luxurious treats.
- **Fashion-inspired Food:** The Vera Wang Pour Ladurée collection showcases the trend of creating desserts that are inspired by fashion designs, blurring the lines between food and fashion.
- **Luxury Wedding Desserts:** The collection caters to the trend of couples seeking high-end and extravagant desserts for their weddings, adding an element of luxury to their special day.

### Industries Being Reshaped

- **Wedding Planning:** The wedding planning industry can explore partnerships with fashion designers and dessert brands to offer unique dessert options that cater to the growing demand for luxury and fashion-inspired wedding experiences.
- **Fashion:** Fashion brands can consider collaborations with dessert brands to extend their brand presence and appeal to a wider audience by offering fashion-inspired food products that align with their brand identity.
- **Dessert and Bakery:** The dessert and bakery industry can explore collaborations with fashion designers to create limited-edition dessert collections that attract fashion-forward customers and elevate their brand image through innovative and unique offerings.

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