# Elegantly Dramatic Eyewear The New Vera Wang Eyewear Collection Exudes Fierceness By Francesca Mercurio | Published 2021-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vera-wang-new-eyewear References: [kenmarkeyewear](https://www.kenmarkeyewear.com/Eyewear/VERA-WANG) & [verawang](https://www.verawang.com/) Renowned bridalwear designer Vera Wang's latest venture is her new eyewear collection, '[Vera Wang Eyewear](https://www.trendhunter.com/trends/jules-and-v606).' The line is filled with an exclusive yet expansive selection of eye-catching pieces. Although far from wedding gowns, the Vera Wang collection stays true to the designer's aesthetic -- cohesive, dramatic, and exclusive. The collection features a variety of styles, including the Aviva, Ayanna, Taraji, Demitria, and Rabia. All of the pieces are carefully [handmade in Japan](https://www.trendhunter.com/trends/jins-x-takagi-takuya) and are available in limited qualities. The Vera Wang Eyewear collection covers all the classic eyewear shapes from cat-eye to aviator lenses. These [luxury pieces](https://www.trendhunter.com/trends/rverie-collection) show quality, care, and exclusivity, retaining the qualities the Vera Wang brand is known for. They are currently available for purchase at Kenmark Eyewear. Image Credit: Ken Mark Eyewear ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 45% | Activity: 25% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Eyewear:** The increasing demand for exclusive eyewear products provides opportunities for luxury eyewear brands to provide high-quality, limited edition pieces. - **Designer Collaborations:** Designer collaborations in the eyewear industry can lead to unique and innovative pieces that appeal to fashion-conscious consumers. - **Handmade in Japan:** The craftsmanship and quality of handmade eyewear from Japan can be a promising trend in the eyewear industry. ### Sectors Adopting This - **Fashion and Luxury:** Fashion and luxury brands can expand into the eyewear industry to provide unique and innovative eyewear products. - **Eyewear Manufacturing:** There is an increasing demand for high-quality, limited edition eyewear products, providing opportunities for eyewear manufacturing companies to produce exclusive products. - **Retail:** Retail companies can partner with luxury eyewear brands and designers to offer exclusive and unique eyewear products to their customers. ## Related on Trend Hunter - [High Fashion Jewelry Collections](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md)