# Engagement Collaboration Commercials The Vera Wang for Zales Commercial is Heart-Warming By Souzan Michael | Published 2011-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vera-wang-for-zales-commercial References: [racked](http://racked.com/archives/2011/11/16/vera-wang-for-zales.php) & [youtube](http://www.youtube.com/watch?v=iJhsbi77IaE&feature=player_embedded) You may be aware that bridal wear giant Vera Wang has collaborated with [Zales](https://www.trendhunter.com/trends/zales-and-prince) to release a line of engagement rings, and now the very first Vera Wang for Zales commercial has been released. It seems only natural that the world’s most famous wedding dress designer should expand her empire to include engagement rings as well. Now happy couples can take Vera Wang with them from the day of the engagement all the way to the wedding day. Who doesn’t want that? The Vera Wang for Zales commercial is for Ms. Wang’s [collaboration with Zales](https://www.trendhunter.com/trends/zales-x-sweethearts) (which also includes wedding rings) and the collection, called ‘Love,’ is available for purchase on the company’s website. Check out the commercial and watch your heart melt into a puddle of mush. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Designer Collaborations in Jewelry:** Collaborating with influential designers like Vera Wang adds value and novelty to jewelry lines and can attract a wider market, driving sales growth. - **Expanding Product Lines in Bridal Wear:** Designers can expand their bridal wear empires by venturing into complementary items like engagement rings, wedding rings or accessories. - **Emotional Engagement in Advertising:** Heart-warming commercials like the Vera Wang for Zales commercial help build an emotional connection with customers and can lead to increased brand loyalty. ### Who This Affects Most - **Jewelry Retail:** Jewelry retailers can leverage influential designer collaborations and expand product lines to increase their market share. - **Bridal Wear:** Bridal wear designers can expand into complementary items to increase brand value and offer a one-stop-shop experience for customers. - **Advertising:** Ad agencies can create emotional and engaging advertising campaigns to connect with customers and increase brand loyalty. ## Related on Trend Hunter - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Delicate Jewelry Collaborations](https://www.trendhunter.com/trends/monique-lhuilliers.md) - [Ring-Shaped Fragrance Bottles](https://www.trendhunter.com/trends/vera-wang-love.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Luxe Tennis-Inspired Jewelry](https://www.trendhunter.com/trends/zales-and-prince.md) - [Women-Empowering Jewelry Collections](https://www.trendhunter.com/trends/womenempowering-jewelry.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md)