# Non-White Wedding Gowns The Vera Wang Fall 2012 Collection Presents the Darker Shade of Matrimony By Regan Canie | Published 2011-10-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/vera-wang-fall-2012 References: [thegloss](http://thegloss.com/fashion/would-you-wear-vera-wangs-black-wedding-gowns-115/) & [verawang](http://www.verawang.com/) When you dream of your big day, does it involve crisp, cotton-colored flowers that complement your flowing and fluffy white gown, or a dress dyed in the darkest of shades like the Vera Wang Fall 2012 collection? As the master of [matrimonial fashion design](https://www.trendhunter.com/trends/heli-kalkstein), it comes as a bit of a shock to see Vera Wang suggesting that brides throw out the notion of traditional [ivory ensembles](https://www.trendhunter.com/trends/martina-liana) and be wedded instead in ebony bliss. Mixing in some greys and lace keep the pieces looking elegant however, and still continue to follow Wang's classic coveted level of couture. If it doesn't seem like a lovely day for a white wedding, ditch the regular and get decked out in a dress from the Vera Wang Fall 2012 inky series of sumptuous stunners. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Non-white Wedding Gowns:** Disruptive Innovation Opportunity: Explore the market demand for non-traditional wedding gowns in darker shades, such as ebony, grey, and lace. ### Who This Affects Most - **Wedding Fashion:** Disruptive Innovation Opportunity: Design and create non-white wedding gowns to cater to brides who want to break away from traditional ivory ensembles. ## Related on Trend Hunter - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Statement-Making Bridal Veils](https://www.trendhunter.com/trends/non-traditional-wedding-veils.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md)