# Fashion-Forward Opulent Sunglasses The Vera Wang Eyewear Collection Boasts an Elevated Aesthetic By Grace Mahas | Published 2020-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vera-wang-eyewear References: [baxterandbonny](https://www.baxterandbonny.com/shop-all-1?category=Vera) & [baxterandbonny](https://www.baxterandbonny.com/shop-all-1?category=Vera) Protecting your eyes from harsh winter glare is essential to healthy eye maintenance, and the new [Vera Wang Eyewear](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier) collection gives consumers an avant-garde series of shades to shield their eyes while maintaining a chic look. The collection offers styles for women with silhouettes that embrace [timeless elegance](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear) and luxurious aesthetics. The Vera Wang Eyewear collection features acetate and metal combination styles that give a distinctive personality to the frames, including lighter tortoises in acetates and a range of dirty blushes, smoky crystals, and subtle nudes. These elevated shades will appeal to fashion-forward Millennials and [Gen Z](https://www.trendhunter.com/trends/find-the-fit-that-fits-you) consumers looking to invest in high-quality and stylish frames. The Vera Wang Eyewear collection is available at Baxter&Bonny.com and FramesDirect.com, with prices starting at $50 USD. Image Credit: Vera Wang Eyewear ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 35% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Chic Sunglasses:** Design fashionable sunglasses that can protect eyes from harsh glare during winter while maintaining elegance and luxurious aesthetics. - **Personalized Sunglasses:** Generate personalized sunglasses with distinctive personality that can appeal to fashion-forward Millennials and Gen Z consumers. - **Affordable Luxury Sunglasses:** Create affordable yet luxurious sunglasses for customers who want to invest in high-quality and stylish frames. ### Industries Being Reshaped - **Eyewear Industry:** The eyewear industry can leverage this trend by producing elevated sunglasses designs that can offer a perfect mix of chic and protection. - **Fashion Industry:** The fashion industry can explore this trend by collaborating with eyewear brands to design more fashionable and elegant sunglasses lines. - **E-commerce Industry:** The e-commerce industry can leverage this trend by partnering with sunglasses brands to offer affordable luxury sunglasses, making them accessible to a broader audience. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [High Fashion Jewelry Collections](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md)