# Exquisite Bridal Ads The Shu Pei Vera Wang 2011 Ad Campaign is Mysterious and Alluring By Annie Ho | Published 2011-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vera-wang-2011-ad-campaign References: [sassisamblog](http://www.sassisamblog.com/2011/01/02/first-look-shu-pei-vera-wang-springsummer-ad-campaign/) & [verawang](http://www.verawang.com/) The Vera Wang 2011 ad campaign features model Shu Pei, who did a great job adding personality to the accessories and clothing. The ad campaign is for Vera Wang's Spring/Summer collection, specifically her women's ready-to-wear, [bridal collection](https://www.trendhunter.com/trends/bridal-accessories-collection) and eyewear collection. In the Vera Wang 2011 ad campaign, Pei sports a sky-high beehive hairdo with glowing bronzed skin. The crimson background adds more depth and mystery to the shoot. From gorgeous dresses to [oversized eyewear](https://www.trendhunter.com/trends/contemporary-femininity), expect to see these looks in the coming months. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bridal Fashion:** Opportunity for innovative designs and marketing strategies in the bridal fashion industry. - **Ready-to-wear Fashion:** Potential for disruptive innovations in the women's ready-to-wear fashion market. - **Eyewear Fashion:** Emerging trends and technology advancements in the eyewear industry, offering opportunities for innovative designs and functionalities. ### Who This Affects Most - **Fashion:** Exciting possibilities for disruptive innovations in the fashion industry, particularly in bridal, ready-to-wear, and eyewear sectors. - **Advertising:** Opportunity for innovative advertising campaigns and strategies in the fashion industry. - **Photography:** Potential for creative and captivating photography techniques in fashion shoots and ad campaigns. ## Related on Trend Hunter - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [High Fashion Jewelry Collections](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)