# Faux Naughty Sportswear Venus Williams and Her Flesh-Colored Undies Rock The Australian Open By Michael Hines | Published 2010-01-25 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/venus-williams-australian-open References: [dailymail](http://www.dailymail.co.uk/news/article-1245542/Venus-Williams-causes-stir-flesh-coloured-knickers.html) Venus Williams is turning heads down at the Australian Open, but not for the reason you’d think. The tennis pro-turned-fashion designer is sporting some flesh colored undies that are sure to attract wandering eyes. [Tennis and sex appeal](https://www.trendhunter.com/trends/courtside-collection) go together like peanut butter and jelly. Venus Williams knows this and has been capitalizing on it since she made her [tennis debut](https://www.trendhunter.com/trends/heritage-tennis-runways). That being said, her new [flesh colored underwear](https://www.trendhunter.com/trends/knix-valentines-day-edit) shouldn’t come as a surprise to anybody. Not even me. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Athletic Fashion:** Opportunities for disruptive innovation lie in the development of athletic wear that combines functionality with enhanced aesthetic appeal. - **Inclusive Intimate Apparel:** Disruptive innovation can be found in the creation of underwear that caters to a diverse range of skin tones, promoting inclusivity and representation. - **Celebrity Influence:** The celebrity endorsement of unconventional clothing choices presents opportunities for disruptive innovation in the fashion industry. ### Where This Applies - **Sports Apparel:** Disruptive innovation opportunities lie in the development of sportswear that combines functionality with provocative designs. - **Intimate Apparel:** Development of inclusive intimate apparel that meets the needs of diverse consumer demographics presents opportunities for disruptive innovation. - **Fashion:** The power of celebrity influence in shaping fashion trends creates opportunities for disruptive innovation in the industry. ## Related on Trend Hunter - [Tennis Barbie Dolls](https://www.trendhunter.com/trends/venus-williams-doll.md) - [Performance-Driven Tennis Lines](https://www.trendhunter.com/trends/feel-the-heat1.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Athlete Commemorative Dolls](https://www.trendhunter.com/trends/venus-williams-barbie.md) - [Powerful Laundry Odor Removers](https://www.trendhunter.com/trends/downy-rinse-and-refresh.md) - [Athlete-Backed Yoga Gear](https://www.trendhunter.com/trends/corepower-yoga.md)