# Cheap Celeb Brands Venus Williams EleVen Sportswear Line (Everything Under $20) By Ben Preiss | Published 2007-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/venus-william-launches-her-eleven-sportswear-line-each-item-under-20 References: [usatoday](http://www.usatoday.com/sports/tennis/2007-11-14-venus-williams-sportsline_N.htm) & [news.yahoo](http://news.yahoo.com/s/fwd/20071116/en_fashion_fwd/venuswilliamscollectionagrandslam_ylt=Asaa9_VfKIzHiYtQ3Lmli4ZxFb8C) I posted about New York Knick Stephon Marbury partnering with Steve & Barry's to make an affordable [sportswear line](http://www.trendhunter.com/trends/kicks-for-the-peeps-nba-star-wears-15-sneakers-in-games) (think sneakers under $15). Now Venus Williams has brought her fashion sense and celebrity to the budget effort. Steve & Barry's has also added launched signature shoes/fashion lines by Chicago Bulls center Ben Wallace, PGA golfer Bubba Watson and Actresses Sarah Jessica Parker and Amanda Bynes. **Implications** - The featured video shows Venus Williams promoting her line and doing a press conference in a Steve & Barry's store. Her line is made up of 120 items that include sneakers, t-shirts, gym bags and jewelry. Venus Williams is very excited about her new products and feels that her line is very budget-friendly. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Affordable Celebrity Fashion:** Creating affordable fashion lines with celebrity endorsements presents disruptive innovation opportunities in the fashion industry. - **Budget-friendly Sportswear:** Developing budget-friendly sportswear lines offers disruptive innovation opportunities for retailers and brands. - **Celebrity-backed Retail Partnerships:** Exploring partnerships between retailers and celebrities can lead to disruptive innovation opportunities in the retail industry. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from disruptive innovations in the form of affordable celebrity fashion lines. - **Sportswear:** The sportswear industry has potential for disruptive innovations by offering budget-friendly options to consumers. - **Retail:** Retailers can capitalize on disruptive innovations by forming partnerships with celebrities to create affordable fashion lines. ## Related on Trend Hunter - [Athlete Commemorative Dolls](https://www.trendhunter.com/trends/venus-williams-barbie.md) - [Athlete-Backed Yoga Gear](https://www.trendhunter.com/trends/corepower-yoga.md) - [Empowering Pavé Jewelry](https://www.trendhunter.com/trends/diamond-match.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md) - [Luxe Tennis-Inspired Jewelry](https://www.trendhunter.com/trends/zales-and-prince.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md)