# Springtime Shave Collections The Venus + Rifle Paper Co. Collab Features a New Soothing Oil By Laura McQuarrie | Published 2026-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/venus-rifle-paper-co References: [businesswire](https://www.businesswire.com/news/home/20260311828743/en/Gillette-Venus-and-Rifle-Paper-Co.-Debut-Fourth-Design-Driven-Limited-Edition-Shave-Collection) & [target](https://www.target.com/p/venus-for-pubic-hair-38-skin-women-39-s-razor-with-2-refills/-/A-94874721)  Few things signal spring as instinctively or as joyfully as blooming flowers, and the new, limited-edition [Venus + Rifle Paper Co.](https://www.trendhunter.com/trends/pubic-hair-skin) shave collection combines performance products with signature hand-painted floral illustrations. Available exclusively at [Target](https://www.trendhunter.com/trends/schick-intuition-and-reyna-noriega), this collaboration brings beauty to everyday rituals through four Venus razors and shave prep products, including the new Venus Pubic Hair & Skin Razor and Soothing Shave [Oil](https://www.trendhunter.com/trends/rose-garden). The all-new Venus + Rifle Paper Co. Soothing Shave Oil features a refreshing aloe and green tea scent, enhanced with a touch of jojoba oil to support a smooth, comfortable shave while helping the skin look and feel hydrated. Made to mix and match, the modular collection also features longtime customer favorites like the Venus ComfortGlide White Tea Razor and Extra Smooth Sensitive Razor. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 85% | Activity: 84% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Floral Aesthetics in Personal Care:** A resurgence of hand-painted floral design in grooming products creating premium emotional resonance that could redefine seasonal differentiation in everyday essentials. - **Limited-edition Brand Collaborations:** The popularity of co-branded, time-limited collections driving scarcity-driven demand that has potential to shift customer acquisition and loyalty economics for major retailers. - **Modular Mix-and-match Product Systems:** Mix-and-match collections combining interchangeable razors and prep items enabling tiered personalization models that could disrupt single-product bundling and upsell strategies. ### Sectors Adopting This - **Retail Exclusives and Partnerships:** Exclusive retail drops at mass merchants are forming new inventory and marketing dynamics that could transform how omnichannel players compete on curated brand experiences. - **Personal Care and Grooming:** Innovations in formulations like soothing oils with botanical actives are expanding product adjacencies and could alter category borders between skincare and shave care. - **Beauty Packaging and Scent Formulation:** Distinctive packaging and signature scents linked to artist collaborations are creating sensory differentiation that could upend commodity pricing through experiential premiumization. ## Related on Trend Hunter - [Voronoi Handle Hair Removers](https://www.trendhunter.com/trends/razor-epilator.md) - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Anti-Clogging Budget Razors](https://www.trendhunter.com/trends/easyrinse.md) - [Anti-Clogging Technology Razors](https://www.trendhunter.com/trends/easyrinse-disposable.md) - [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md) - [Vibrant Latin Artwork Razors](https://www.trendhunter.com/trends/schick-intuition-and-reyna-noriega.md) - [Intimate Care Trimmers](https://www.trendhunter.com/trends/gentle-trimmer.md) - [Dermaplaning Skincare Collections](https://www.trendhunter.com/trends/dermaplaning-skincare.md) - [Curvaceous Dual-Use Razors](https://www.trendhunter.com/trends/freya.md)