# Buttery Lilac-Hued Eyeshadows Lime Crime's 'Venus III' Palette is Perfect for the Spring By Riley von Niessen | Published 2018-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/venus-iii References: [limecrime](https://www.limecrime.com/eyes/eyeshadow-palettes/venus-3?via=5aa1c3e461707038590e49e9%2C5aa1c3e461707038590e49ea) & [global.ulta](https://global.ulta.com/venus-iii-pressed-powder-palette?productId=xlsImpprod18121003) Lime Crime recently dropped its '[Venus](https://www.trendhunter.com/trends/venus-rifle-paper-co) III' [eyeshadow palette](https://www.trendhunter.com/trends/coffee-kitten), which is currently available as an online only exclusive. The palette can be purchased from its site, as well as from international retailers like [Ulta](https://www.trendhunter.com/trends/urban-decay-1), where it sells for $38 USD, along with the brand's other Venus palettes. The palette comes with a total of eight different shades, the majority of which are hues of lilacs, bright violets, and browns. Both shimmery and matte shades are included within, allowing consumers to create a versatile range of looks with plenty of depth and dimension. The pressed powders in the palette have a buttery formula, helping them to maintain their pigment as they're applied and prevent any messy fall out from occurring in the process. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Eyeshadow Palettes:** Beauty brands can explore creating eyeshadow palettes with unique, bold color combinations and buttery textures like the Lime Crime 'Venus III' palette. - **Online-only Exclusive Products:** Brands can consider launching exclusive and limited edition products through their online platforms to create buzz and a sense of urgency among consumers. - **Versatile Makeup Products:** Brands can develop multi-use makeup products that offer a range of finishes and textures, such as shimmery and matte, to appeal to a wider range of customers. ### Where This Applies - **Beauty:** Beauty brands can innovate their product lines by exploring new formulas, textures, and color combinations for cosmetics, like Lilac-hued eyeshadows. - **E-commerce:** E-commerce platforms can capitalize on the trend of online-only exclusives to engage customers and drive sales through their websites. - **Retail:** Retailers can offer a wider variety of versatile makeup products that cater to different customer preferences and needs, thereby enhancing the shopping experience. ## Related on Trend Hunter - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Gem-Toned Eyeliners](https://www.trendhunter.com/trends/vivid-rich-mechanical-pencil.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md)