# Extremely Long-Lasting Roses The Venus Et Fleur Rose Shop Crafts Roses that Stay Fresh for a Year By Hayley McGlone | Published 2016-08-02 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/venus-et-fleur References: [businessinsider](http://www.businessinsider.com/celeb-favorite-venus-et-fleur-2016-8) & [venusetfleur](http://www.venusetfleur.com/) Venus Et Fleur is a bespoke rose atelier that has crafted a rose that can last up to a year. Inspired by people's love of roses, as well as their dislike of having to discard them so quickly, Venus Et Fleur designed the 'Eternity DE Venus' rose to last up to a year. The company starts by importing roses from Ecuador. It then cuts the roses at their peak bloom and uses a non-toxic bleach to remove the color, since they usually arrive red because that is the most common rose color grown. Each rose is then dehydrated and injected with natural oils and a non-toxic and non-allergenic wax formula, similar to silica. The roses are then placed in a color tank to dye them any color. The [roses are available in various colors](https://www.trendhunter.com/trends/kill-them-with-kindness), and come in a [Parisian keepsake-style box](https://www.trendhunter.com/trends/the-bouqs-company), with black and white marble and suede boxes becoming available soon. The roses even keep their scent for two to three weeks. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Long-lasting Flowers:** Businesses can explore creating their own line of long-lasting flowers that offer more convenience and value to customers. - **Sustainable Floral Preservation:** There is an opportunity for the development of more sustainable and eco-friendly processes for preserving flowers and extending their lifespan. - **Value Addition Through Preservation:** Industries that rely heavily on flowers as gifts could explore value addition through preservation to enhance customer satisfaction and retention. ### Sectors Adopting This - **Floral Industry:** Businesses in the floral industry can explore the production of long-lasting flowers to cater to customers that demand value and convenience. - **Gifts and Souvenir Shops:** Gift shops can explore offering value-added services such as personalized, preserved flowers as a way to remain competitive while meeting the needs of consumers. - **Decoration and Event Planning Industry:** By embracing long-lasting flowers, decoration and event planning businesses can reduce costs associated with frequent floral replacements while providing exceptional services to their clients. ## Related on Trend Hunter - [Vibrant Preserved Rose Bouquets](https://www.trendhunter.com/trends/preserved-roses.md) - [Low-Maintenance Flower Gifts](https://www.trendhunter.com/trends/luz-flora.md) - [Romantic Fragrant Candles](https://www.trendhunter.com/trends/floral-scented-candle.md) - [Preserved Flower Earrings](https://www.trendhunter.com/trends/rose-petal-heart-earrings.md) - [Preserved Flower Keepsakes](https://www.trendhunter.com/trends/flower-preservation.md) - [Stunning Dried Flower Arrangements](https://www.trendhunter.com/trends/east-olivia.md) - [Modernized Rose Delivery Services](https://www.trendhunter.com/trends/rose-rush.md) - [Long-Lasting Aromatic Reed Diffusers](https://www.trendhunter.com/trends/rose-reed-diffuser.md) - [Buildable Rose Bouquet Decor](https://www.trendhunter.com/trends/bouquet-of-roses-set.md)