# Milky Furniture Sets Ventury Paris 'White Theory' Spring & Summer 2010 Collection By Michael Hines | Published 2010-04-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ventury-paris References: [behance.net](http://www.behance.net/Gallery/White-Theory_Spring-summer-2010/484114) & [behance.net](http://www.behance.net/VENTURY_Paris) Ventury Paris knows that when it comes to designs, sometimes the absence of color is the loudest shade of all. The 'White Theory' Spring & Summer 2010 collection proves that white can still be a cool interior decorating color. I never stopped believing in white. [Contemporary furniture](https://www.trendhunter.com/trends/concav-collection) is usually vibrantly colored and uniquely styled. What Ventury Paris' 'White Theory' collection lacks in color, it more than makes up for in style. **Implications** - Personally, I'm drawn in by the allure of a product like the 'White Theory' which seems ready-made for placement in a post-modern, minimalist apartment. It finds its beauty in being the antithesis of the [colorful couches](https://www.trendhunter.com/trends/joybird-x-pantone) that are all the rage in most modern apartments. Ventury Paris' 'White Theory' shows what happens when you think outside of the box. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Minimalist Furniture:** The 'White Theory' Spring & Summer 2010 collection by Ventury Paris provides an opportunity to design a furniture line that is simple, yet stylish. - **Monochromatic Design:** With the 'White Theory' collection, Ventury Paris disrupts the traditional use of color in furniture sets, leaving room for a trend that embraces monochromatic design. - **Post-modern Aesthetics:** Ventury Paris' 'White Theory' collection introduces a trend that explores the relationship between design and post-modern aesthetics. ### Industries Being Reshaped - **Furniture Manufacturing:** Furniture manufacturers can embrace the 'White Theory' collection as an opportunity to create a minimalist and monochromatic line that offers a unique alternative to colorful and uniquely styled furniture. - **Interior Design:** Interior designers can incorporate the 'White Theory' collection into their projects and explore the opportunities that arise from monochromatic design and post-modern aesthetics. - **Fashion Design:** Fashion designers can explore the 'White Theory' collection as a source of inspiration for minimalist designs that incorporate monochromatic white hues. ## Related on Trend Hunter - [Monochrome Sculpture Shows](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition.md) - [Pop Art-Inspired Bright Furniture](https://www.trendhunter.com/trends/henri-judin.md) - [Vibrant Mid-Century Modern Miniatures](https://www.trendhunter.com/trends/vibrant-midcentury-modern.md) - [Vibrant Furniture Collections](https://www.trendhunter.com/trends/vibrant-furniture-collection.md) - [Life-Celebrating Colorful Furniture](https://www.trendhunter.com/trends/bellevie-collection.md) - [Life-Exploring Colorful Furniture](https://www.trendhunter.com/trends/arper.md) - [Sculptural Living Systems](https://www.trendhunter.com/trends/cromatica.md) - [Colorful Contemporary Furniture](https://www.trendhunter.com/trends/stellar-works.md) - [Mesmerizing Bright Furniture](https://www.trendhunter.com/trends/draga-aurel1.md)