# Rugged All-Terrain Coolers The Venture Cooler from OtterBox Has Wide Wheels for Easy Travel By Madison Mackay | Published 2018-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/venture-cooler References: [gearpatrol](https://gearpatrol.com/2018/04/16/otterbox-all-terrain-wheels/) & [otterbox](https://www.otterbox.com/en-us/venture-cooler/all-terrain-wheels/otr56-cooler-acc-wheels.html?utm_campaign=-OBprom-&utm_medium=AFF&utm_source=CJ&utm_term=5737003&utm_content=--aaaa1234570aaaa—) [OtterBox](https://www.trendhunter.com/trends/western-noir) created the new Venture Cooler, a durable and reliable camping option that has wide wheels, giving it all-terrain abilities. Known for life-proof phone cases, the brand has a reputation for products that are waterproof, shockproof and crackproof. The set of two three-inch wheels are attached to an axle and expandable chassis made to accommodate the max weight of the cooler. Offered in two different styles, the cooler features the brand's famous materials that can last through all types of weather and terrain including sand, dirt, mud, gravel, rock and grass. The [modular design](https://www.trendhunter.com/trends/dometic-recon) features a unique cooling system that can keep food or drinks cold for hours. The new Venture Cooler from OtterBox is available online now for $250, as the perfect [camping accessory](https://www.trendhunter.com/trends/solo-stove-windchill-47). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Rugged Coolers:** Disruptive innovation opportunity: Develop coolers with advanced insulation technology to keep food and drinks cold for even longer periods of time. - **All-terrain Accessories:** Disruptive innovation opportunity: Create versatile accessories for camping and outdoor activities that can handle different terrains. - **Modular Design:** Disruptive innovation opportunity: Design modular products that can be easily customized and expanded to meet consumers' changing needs. ### Where This Applies - **Outdoor Gear:** Disruptive innovation opportunity: Incorporate durable and advanced materials into outdoor gear to enhance performance and longevity. - **Camping Equipment:** Disruptive innovation opportunity: Develop camping equipment with innovative features like all-terrain capabilities and efficient cooling systems. - **Insulation Technology:** Disruptive innovation opportunity: Explore new insulation technologies that can prolong the cooling capabilities of various products, not just coolers. ## Related on Trend Hunter - [Accessible Adventure Coolers](https://www.trendhunter.com/trends/coleman-pro-coolers.md) - [All-Terrain Camper Coolers](https://www.trendhunter.com/trends/igloo-trailmate-journey-cooler.md) - [Lightweight Overlanding Coolers](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler.md) - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md) - [Ultra-Sturdy Drink Coolers](https://www.trendhunter.com/trends/east-oak-hard-cooler.md) - [Durable Adventurer Cooler Designs](https://www.trendhunter.com/trends/igloo-trailmate-cooler.md) - [Heavy-Duty Camper Coolers](https://www.trendhunter.com/trends/dometic-coolice.md) - [Extra-Cold Ice-Free Coolers](https://www.trendhunter.com/trends/oyster-tempo.md) - [High-Powered Mobile Coolers](https://www.trendhunter.com/trends/everfrost-powered-cooler.md)