# Stylish Functional Leather Backpacks The Venture 2 Backpack is Reliable and Luxurious By Madison Mackay | Published 2018-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/venture-2-backpack References: [gearpatrol](https://gearpatrol.com/2018/03/21/exclusive-this-is-ground-venture-2-backpack/) & [thisisground](https://thisisground.com/products/venture-two) Luxury accessory brand This Is Ground, known for creating unbeatable [leather goods](https://www.trendhunter.com/trends/sonder-collection), updated it's most popular bag option: the Venture 2 backpack. The new bag is made with the same Italian leather that is vegetable tanned, with widened shoulder straps to add comfort, as well as a top carry strap for a refined look. The bag boasts [multiple pockets](https://www.trendhunter.com/trends/matrix-backpack) that each have a specific use, with the ability to fit a tablet, laptop, eye wear, toiletries, camera gear and whatever else any consumer could need. The front features a tech tray that can open fully for easy access to any phone, cash or passport -- perfect for any type of travel needs. The new Venture 2 backpack by This Is Ground is available online now in three different sizes. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Luxury Leather Goods:** Creating unbeatable leather goods with updated functionality and style. - **Functional Backpacks:** Designing backpacks with multiple pockets and specialized compartments for specific uses. - **Tech-integrated Accessories:** Incorporating tech trays and easy access compartments for phones, cash, and passports. ### Who This Affects Most - **Fashion Accessories:** Opportunity for luxury brands to create functional and stylish leather accessories. - **Travel Gear:** Disruptive innovation potential to develop backpacks with specialized compartments for travel essentials. - **Tech Accessories:** Potential to create tech-integrated accessories that offer easy access and organization. ## Related on Trend Hunter - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Ultra-Versatile Laptop Bags](https://www.trendhunter.com/trends/stylish-laptop-backpack.md) - [Versatile 30L Travel Back Packs](https://www.trendhunter.com/trends/30l-travel-pack.md) - [Premium European Leather Bags](https://www.trendhunter.com/trends/generation-leather-collection.md) - [Capaciously Stylish Travel Backpacks](https://www.trendhunter.com/trends/stylish-travel-backpacks.md) - [Consummate Carry-On Backpacks](https://www.trendhunter.com/trends/international-travel-backpack.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Travel-Ready Backpacks](https://www.trendhunter.com/trends/venture-pack-system.md) - [Chic Adventure-Ready Backpacks](https://www.trendhunter.com/trends/long-weekend-morro-convertible-backpack.md)