# Musician-Modelled Spring Fashion Venna Models Billionaire Boys Club's Newest Spring 2022 Drop By Niko Pajkovic | Published 2022-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/venna References: [hypebeast](https://hypebeast.com/2022/3/billionaire-boys-club-europe-spring-2022-drop-2-lookbook) & [bbcicecream.eu](https://bbcicecream.eu/) Streetwear label [Billionaire Boys Club](https://www.trendhunter.com/trends/clarks-originals-2) has unveiled the second installment of its [Spring 2022 apparel series](https://www.trendhunter.com/trends/vowels-1). And for the new offering, the brand has teamed up with Grammy Award-winning producer and saxophonist Venna. The newly released lookbook features the South London musician modeling a variety of pieces, including bomber jackets, technical pants, boots, pullover hoodies, puffer jackets, and track pants, all of which are delivered in a range of colors spanning muted greys and tonal browns to vibrant greens and eye-popping oranges. A particularly standout garment within the capsule is the forest green technical parka, which comes equipped with a bright purple detachable hood and robot-themed graphics on the back. For those interested, the expansive new drop is currently available to purchase on Billionaire Boys Club's website Image Credit: Rashidi Noah ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 80% | Activity: 34% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Musician-modelled Fashion:** Collaboration between fashion and music industry through artist modeling to target young consumers - **Streetwear Apparel Series:** Increased demand and popularity for streetwear fashion among millennials and Gen Z - **Colorful Technical Garments:** Rising trend in technical garments with vibrant colors and unique design elements ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunity for fashion brands targeting young consumers through collaborations with well-known musicians and artists - **Music Industry:** Disruptive innovation opportunity for musicians and artists to expand their brand and engage with their audience through modeling and collaborations - **Retail Industry:** Opportunity to capitalize on the rising trend of streetwear and technical garments in the market ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Sporty Collab Streetwear](https://www.trendhunter.com/trends/starfield-collection.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Limited-Edition Astronaut Sculptures](https://www.trendhunter.com/trends/limitededition-astronaut-sculpture.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)