# Deceptively Floating Hearths Bio-Blaze's Veniz Fireplace Produces Absolutely No Smells or Smoke By Meghan Young | Published 2011-12-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/veniz-fireplace References: [gizmodo](http://gizmodo.com/5869698/floating-fireplace-produces-no-smoke-requires-no-sorcery) & [thefancy](http://www.thefancy.com/things/277659267/Veniz-Fireplace-by-Bio-Blaze) What better way to create a magical and cozy ambiance for the holiday season than with a hearth that looks like it is floating such as the Veniz Fireplace. Children and adults alike are bound to be captivated by the optical illusion, even if the latter can detect exactly where that illusion begins and ends. Brought to us by Bio-Blaze, the Veniz Fireplace is sleek and sophisticated. Unlike [traditional fireplaces](https://www.trendhunter.com/trends/fireplace-designs), the Veniz Fireplace can be placed much closer to furniture and people because of the glass that is used to create the [floating illusion](https://www.trendhunter.com/trends/audiotechnica-hotaru). That same glass acts as a shield against potential sparks and hot flames. This portable hearth is powered by ethanol rather than wood as well, thus [not producing smoke](https://www.trendhunter.com/trends/ninja-fireside360) or smells. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Floating Illusion Fireplaces:** Opportunity for innovation in creating fireplaces with floating optical illusions, using glass as protection against sparks and hot flames. - **Ethanol-powered Fireplaces:** Opportunity for disruption by developing fireplaces that run on ethanol instead of wood, eliminating smoke and smells. - **Cozy Ambiance Solutions:** Innovation opportunity to create magical and cozy ambiance products for the holiday season. ### Where This Applies - **Fireplace Manufacturing:** Disruptive potential in the fireplace manufacturing industry by incorporating floating illusion and ethanol-powered technologies. - **Furniture Manufacturing:** Opportunity for creating furniture designs that can be placed closer to fireplaces without the risk of sparks and hot flames. - **Home Decor:** Innovation potential in the home decor industry by developing cozy ambiance solutions for the holiday season. ## Related on Trend Hunter - [Mixed-Material Tabletop Fireplaces](https://www.trendhunter.com/trends/brasscene-harmony-flame-fireplace.md) - [Eco-Friendly Bioethanol Fireplaces](https://www.trendhunter.com/trends/glammfire-contour.md) - [Flatpack Virtual Fireplaces](https://www.trendhunter.com/trends/graphene-radiator.md) - [Bioethanol Fireplace Website Debuts](https://www.trendhunter.com/trends/le-feu-fires.md) - [Communal Fireplace Coffee Tables](https://www.trendhunter.com/trends/hearth-coffee-table.md) - [Convenient Personal Fireplaces](https://www.trendhunter.com/trends/personal-fireplace1.md) - [Portable Cylindrical Fireplaces](https://www.trendhunter.com/trends/ecosmart-fire-pillar-3t.md) - [Cooking-Friendly Outdoor Fireplaces](https://www.trendhunter.com/trends/regg-surprise.md) - [Unusual Fireplace Accessories](https://www.trendhunter.com/trends/colorchanging-fireplace-color-cones.md)