# Singer-Backed Modern Football Kits Venezia FC Gets a New Look Designed by NOCTA By Amy Duong | Published 2024-08-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/venezia-fc-1 References: [community.designtaxi](https://community.designtaxi.com/topic/4660-drakes-nike-backed-nocta-designs-bold-new-kit-for-italian-soccer-club-venezia-fc/) & [instagram](https://www.instagram.com/veneziafc/?utm_source=ig_embed&ig_rid=b75c1f3e-87aa-4b5b-aace-9fdb2015fab0)  [Venezia FC](https://www.trendhunter.com/trends/nocta-x-venezia-fc) unveils its latest kit which is designed by [Nike](https://www.trendhunter.com/trends/nostalgic-soccer-jersey)-supported [NOCTA](https://www.trendhunter.com/trends/nocta-running), which is also the brand led by Canadian singer Drake. The new home kit is made with a contemporary aesthetic and bold accents against a stark black tonal base. This offers a contrast to the signature Arancio, Nero, and Verde color palettes, which are orange, black, and green. These hues are still seen on the new kit but in a more subtle application -- they are represented along the sleeves and side panels. There is also a subtle pattern that details all over the kit, which is a signature motif to NOCTA -- this also adds a more in-depth look. Gold details make their way to the club crest paired with piping and a sponsor logo. Image Credit: NOCTA, Venezia FC ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 64% | Activity: 26% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Sports Apparel:** Venezia FC's new kit highlights the trend of celebrities like Drake influencing sports apparel, creating a cross-industry allure that merges music and sports fashion. - **Contemporary Aesthetic Designs:** The kit's contemporary aesthetic with bold accents demonstrates the growing trend of sleek, modern designs in sportswear, appealing to fashion-forward consumers. - **Subtle Team Branding:** NOCTA's subtle yet effective use of Venezia FC’s traditional colors and motifs mirrors the trend of understated branding that blends tradition with modernity. ### Where This Applies - **Sportswear Manufacturing:** Collaborations between sports teams and fashion-forward brands like NOCTA indicate opportunities for innovation in the sportswear manufacturing industry. - **Celebrity Marketing:** The involvement of a high-profile artist like Drake in sports merchandise design underscores new possibilities within celebrity marketing. - **Athletic Apparel Design:** The blend of bold accents with traditional colors in Venezia FC’s kit points to evolving trends in athletic apparel design. ## Related on Trend Hunter - [Striking Club Apparel](https://www.trendhunter.com/trends/venezia-fc-third-jersey.md) - [Heritage Sporty Streetwear](https://www.trendhunter.com/trends/nocta-x-venezia-fc-1.md) - [Cultural Away Jersey Drops](https://www.trendhunter.com/trends/nocta-x-venezia-fc.md) - [Performance Training Apparel](https://www.trendhunter.com/trends/venezia-fc-x-nocta-2526.md) - [Sporty Camo Jackets](https://www.trendhunter.com/trends/lion-camo-rain-jacket.md) - [European Football Club Investments](https://www.trendhunter.com/trends/100-million-investment-round.md) - [Nostalgic Soccer Jersey Designs](https://www.trendhunter.com/trends/nostalgic-soccer-jersey.md) - [Artist Football Kits](https://www.trendhunter.com/trends/nigeria-federation-collection.md) - [90s-Inspired Soccer Gear](https://www.trendhunter.com/trends/nike-tottenham-hotspur-202627-collection.md)