# Anti-Fraud P2P Business Apps Startup vendi Verifies Online Buyers and Sellers to Eliminate Scams By Jana Pijak | Published 2021-02-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/vendi References: [tamebay](https://tamebay.com/2020/05/new-vendi-marketplace-aims-to-make-peer-to-peer-marketplaces-fraud-free.html) London-based startup vendi aims to make [peer-to-peer marketplace transactions](https://www.trendhunter.com/trends/shapp) safer for both private buyers and sellers by ensuring product verification and eliminating fraudulent activity. Those interested in joining the vendi community, can download its app -- available for both [Google](https://www.trendhunter.com/trends/claim-app) and iOS operating systems. Once a member, participants will be verified before transactions are made. Both buyers and sellers are verified through a three-step process, helping to eliminate common scams that can occur via online resale marketplaces. “Our mission is two-fold, to make P2P a trusted and mainstream activity enabling people to buy and sell devices at the best prices and to stretch the lifecycle of their electronic goods to reduce electronic-waste" said vendi founder Pablo González-Iglesias about the brand and hopes that "other marketplaces will be able to leverage vendi’s verification-as-a-service to further protect their users against [online scams](https://www.trendhunter.com/trends/seniorshieldai)" in the near future. Image Credit: tamebay ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 46% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Peer-to-peer Verification:** Opportunity for other marketplaces and app developers to incorporate similar verification processes for online transactions. - **Anti-fraud Business Apps:** Development of more business apps that address online fraud and scams to provide safer e-commerce experience for consumers. - **Electronic Waste Reduction:** Promote sustainability while addressing consumers' need for electronic devices by facilitating second-hand transactions and reducing electronic waste. ### Where This Applies - **E-commerce:** Implementing P2P verification processes to create more secure and trusting online transactions for consumers. - **Mobile App Development:** Developing anti-fraud business apps and verification services to provide safer e-commerce experiences for mobile users. - **Sustainability:** Partnering with P2P resale marketplaces and anti-fraud businesses to facilitate device reuse and reduce electronic waste. ## Related on Trend Hunter - [Art Market Authentication Apps](https://www.trendhunter.com/trends/art-authentication-app.md) - [Person-To-Person Vehicle Transaction Platforms](https://www.trendhunter.com/trends/vehicle-transaction.md) - [Link-Enabled Payout Solutions](https://www.trendhunter.com/trends/vyne-1.md) - [Business-Targeted Anti-Fraud Solutions](https://www.trendhunter.com/trends/antifraud-solution.md) - [Peer-To-Peer Rental Marketplaces](https://www.trendhunter.com/trends/peertopeer-rental.md) - [Automated ID Authentication Apps](https://www.trendhunter.com/trends/authentication-apps.md) - [AI Resale Apps](https://www.trendhunter.com/trends/croissant-app.md) - [Mobile Banking Verification Applications](https://www.trendhunter.com/trends/bivial-ag.md) - [AI-Powered Age Verification Apps](https://www.trendhunter.com/trends/privately-ageai.md)