# Accessible Plant Protein Ranges Lidl's Own-Label Vemondo Plant! Range Makes Alt Protein Affordable By Laura McQuarrie | Published 2024-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vemondo-plant References: [greenqueen.hk](https://www.greenqueen.com.hk/lidl-gb-plant-based-vemondo-vegan-protein-split-climate-change-sales/) & [lidl](https://www.lidl.co.uk/)  Lidl launched a new Vemondo Plant! range under its vegan private-label brand Vemondo, which makes alternative protein products more accessible, and more affordable, to shoppers in the UK. “We’re the first UK retailer to set specific plant-based protein targets and are committed to breaking down key barriers that currently exist within the category, like price, quality, and availability,” said Richard Bourns, chief commercial officer of [Lidl GB](https://www.trendhunter.com/trends/beef-mince-packaging), “With the launch of our new own-label Vemondo Plant! range, and the expansion of our branded offering, all at market-leading prices, we’re making high-quality [plant-based foods accessible](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system) to everyone, ensuring that more customers can afford to make healthy and sustainable choices." In the Vemondo Plant! range, consumers at Lidl GB will find everything from [protein-packed meatless minces](https://www.trendhunter.com/trends/whitworths-nutty-kitchen-supermince) to smoked tofu and meat-free lasagna. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 25% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Affordable Alt Protein:** The trend of making alternative protein products more affordable is revolutionizing access to healthy and sustainable diets in the mainstream market. - **Vegan Private Label:** The creation of vegan private-label brands by major retailers underscores a growing trend of mainstream companies investing in plant-based product lines. - **Protein Innovation Targets:** Setting specific plant-based protein targets by retailers represents a strategic trend towards meeting consumer demand for healthier and environmentally friendly food options. ### Who This Affects Most - **Retail:** The retail industry is seeing disruptive shifts as supermarket chains introduce private-label vegan ranges to make plant-based diets more accessible and affordable. - **Food Manufacturing:** In the food manufacturing sector, the rise of alt protein ranges by private labels is generating new opportunities to develop innovative plant-based products. - **Health and Wellness:** The health and wellness industry benefits from the increased accessibility of high-quality, affordable plant-based proteins, promoting healthier dietary choices. ## Related on Trend Hunter - [Vegan Product-Promoting Supermarket Campaigns](https://www.trendhunter.com/trends/supermarket-campaigns.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md) - [Private Label Plant-Based Foods](https://www.trendhunter.com/trends/veganuary-range.md) - [Plant-Based Product Accreditations](https://www.trendhunter.com/trends/plantbased-trademark.md) - [Private Label Vegan Foods](https://www.trendhunter.com/trends/aldi-my-vay.md) - [Plant-Powered Restaurant Takeovers](https://www.trendhunter.com/trends/restaurant-takeover.md) - [Plant-Based Frozen Dinners](https://www.trendhunter.com/trends/plant-based-frozen-dinners.md) - [Private Label Flexitarian Foods](https://www.trendhunter.com/trends/waitrose-plantliving.md) - [Competitively Priced Plant-Based Meats](https://www.trendhunter.com/trends/veef-products.md)