# Dehydrated Energy Drinks Vemma Thirst Is Water-Added Healthy Hydration By Marissa Liu | Published 2010-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vemma-thirst References: [foodbev](http://foodbev.com/innovations/vemma-launches-nutritional-sports-drink-in-sachets) & [vemma](http://www.vemma.com/) Vemma Thirst are small packets of specially formulated [essential vitamins and minerals](https://www.trendhunter.com/trends/water-plus-supplements) for everyone from children to athletes. Just add the easily carried [dehydrated ingredients to water](https://www.trendhunter.com/trends/waterdrops-fusion-collection) and your thirst will be well quenched. Vemma, an Arizona-based nutrition company, currently sells Vemma Thirst in one flavor, mangosteen and aloe. Vemma founder BK Boreyko claims that Vemma Thirst delivers ultra-premium nutrition. **Implications** - As more time-crunched consumers are paying attention to their health, they're increasingly turning to [portable nutritional supplements](https://www.trendhunter.com/trends/dripdrop-zero-sugar-plus) that turn any bottled beverage into a nutritious drink. Since water bottles are convenient for the average consumer to tote around and buy at standard office vending machines, they are the perfect mode of delivery. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 7% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Portable Nutritional Supplements:** The trend of portable nutritional supplements allows time-crunched consumers to easily add essential vitamins and minerals to their beverages. - **Convenient Water Bottle Delivery:** Water bottles are becoming a popular mode of delivering nutritional supplements, as they are convenient for consumers to carry and purchase. - **Attention to Health:** Consumers' increasing focus on their health is driving the demand for easily accessible and nutritious drink options. ### Sectors Adopting This - **Nutritional Supplements:** The nutritional supplements industry can capitalize on the trend of portable supplements by creating innovative and easily mixable products. - **Beverage Packaging:** The beverage packaging industry can develop new bottle designs and packaging solutions to accommodate the growing demand for nutritional supplements in portable formats. - **Vending Machines:** The vending machine industry can install machines that offer a variety of portable nutritional supplements, catering to health-conscious consumers on the go. ## Related on Trend Hunter - [6-in-1 Hydration Powders](https://www.trendhunter.com/trends/complete-hydration-powder.md) - [Ready-to-Mix Energy Hydration Beverages](https://www.trendhunter.com/trends/energy-hydration-beverage.md) - [Zero-Sugar Electrolyte Packs](https://www.trendhunter.com/trends/xtend-healthy-hydration.md) - [Daily Hydration Drink Mixes](https://www.trendhunter.com/trends/hydration-drink-mixes.md) - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/tailwind-nutrition-rapid-hydration.md) - [Optimal Hydration Beverages](https://www.trendhunter.com/trends/gnarly-hydrate.md) - [Powdered Rapid Rehydration Supplements](https://www.trendhunter.com/trends/hydration-boosters.md) - [Functional Hydration Drink Mixes](https://www.trendhunter.com/trends/celsius-hydration.md) - [Fruit-Powered Hydration Sticks](https://www.trendhunter.com/trends/drywater.md)