# Cult Band-Inspired Eyewear Jacques Marie Mage Unveils New Velvet Underground Collab By Niko Pajkovic | Published 2022-02-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/velvet-underground References: [acquiremag](https://www.acquiremag.com/style/jacques-marie-mage-fatale-velvet-underground) & [jacquesmariemage](https://jacquesmariemage.com/velvet_underground/) Jacques Marie Mage, an artisanal eyewear brand based in Los Angeles, has partnered with [Universal Music](https://www.trendhunter.com/trends/wordle-game-show) and The Velvet Underground to launch a [new pair of sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita) dubbed the Fatale. The design for the new shades was inspired by those worn by Nico at the Monterey Pop Festival in 1967, and their name comes from the iconic Velvet Underground track 'Femme Fatale.' Made in Japan, the new eyewear boasts a beta-titanium frame with 4mm rim wire and hairline detailing, beta-titanium temples with an inner epoxy detail tip, and monoblock titanium hinge construction. In addition, the frames arrive in a sleek silver case and come packaged with an official re-issue of The Velvet Underground's 1969 in a custom-dipped color. Jacques Marie Mage's 'Fatale' will be offered in two color schemes, both of which will be [limited to a total of 350 pieces](https://www.trendhunter.com/trends/rverie-collection), making them rare collector's items that should appeal to fans of the cult-favorite band. Image Credit: Jacques Marie Mage ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 72% | Activity: 16% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Cult-inspired Eyewear:** Eyewear brands looking to capitalize on fandom and popular culture can create limited edition shades with cult band collaborations to appeal to targeted audiences. - **Limited Edition Collectibles:** Brands can collaborate with music artists to create high-quality limited edition collectibles for fans, such as eyewear, to create a unique and engaging experience for buyers. - **Retro-inspired Fashion:** Retro-inspired clothing and accessory lines, such as these Velvet Underground-inspired sunglasses, can leverage nostalgia and provide a fashion-forward statement for consumers. ### Who This Affects Most - **Eyewear:** Eyewear brands can collaborate with popular bands to create limited edition shades that appeal to fans and collectors, offering a unique marketing opportunity. - **Music Industry:** Music artists and labels can collaborate with fashion brands to create unique merchandise offerings, such as limited edition eyewear, to appeal to fans and create new revenue streams. - **Fashion Industry:** Fashion brands can use popular culture references, such as music, to create retro-inspired clothing and accessory lines that appeal to customers looking for a unique and fashion-forward statement. ## Related on Trend Hunter - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Practical Stylish Foldable Eyewear](https://www.trendhunter.com/trends/editions-pliables.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Special Edition Sunglasses Collections](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md)