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# Flower-Shaped Velvet Cushions
Kip & Co's Velvet Petal Cushions are a Charming Decor Accent

By Jana Pijak | Published 2020-04-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/velvet-petal-cushion
References: [kipandco.au](https://kipandco.com.au/collections/cushions/products/pink-ladies-velvet-petal-cushion)

Kip & Co's velvet petal cushion is a charming and elegant decor accent that is available in four vibrant styles. Available in pale lilac jewel, passionfruit, haystack and pink ladies shades, these flower-shaped pillows add a touch of fun to any interior and are made using 100% velvet cotton materials.

Featuring a 30 cm diameter, these compact statement pillows are a fun accessory for [children's rooms, nurseries](https://www.trendhunter.com/trends/kids-collection) or eclectic living and bedroom areas. The cushions feature inserts made from 100% PET recycled fibers and can be spot cleaned to remove unwanted stains.

Staying true to KIp & Co's vibrant and playful aesthetic, these [velvet petal cushions](https://www.trendhunter.com/trends/comforting-pillow) are chic and quirky. The e-retailer is known for its vibrant home decor, baby gear, sleepwear and a myriad of accessories like [slippers](https://www.trendhunter.com/trends/embroidered-slippers1), cosmetic cases and more.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 65% | Activity: 67% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Velvet Decor Accents:** The trend towards luxurious velvet decor items opens up opportunities for innovative design within the home decor industry.
- **Recycled Fiber Inserts:** The growing trend towards environmentally-friendly products creates opportunities for companies to incorporate recycled materials into their products.
- **Statement Pillows:** As the demand for unique and visually appealing decor grows, there is potential for statement pillows like Kip & Co's Velvet Petal Cushions to become must-have items.

### Where This Applies

- **Home Decor:** Innovative designs using luxurious materials like velvet can set companies apart in the competitive home decor industry.
- **Sustainability:** Companies that incorporate environmentally-friendly materials and processes, like PET recycled fibers, can appeal to consumers who prioritize sustainability.
- **Children's Products:** Functionality and design are equally important in the children's product market, providing an opportunity for companies to create fun and visually appealing products like Kip & Co's Velvet Petal Cushions.

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