# Chic Camaraderie Editorials The Velvet Magazine August 2012 Photoshoot is Youthfully Carefree By Meghan Young | Published 2012-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/velvet-magazine-august-2012 References: [fashiongonerogue](http://fashiongonerogue.com/marcus-ohlsson-captures-anouck-lepere-others-on-a-summer-vacation-for-velvet/) Fun-loving and full of companionship, the Velvet Magazine August 2012 editorial centers around a [youthful summer vacation](https://www.trendhunter.com/trends/summer-outdoor). The kind that is completely carefree and comfortably chic. The kind that is often remembered as the best vacation ever. Models Anouck Lepere, Tamara W, Benjamin M and Alexandros M are captured strolling down the beach in [knits and plaid patterns](https://www.trendhunter.com/trends/studio-nicholson-fw25), dancing in billowing dresses and cozying up together in [checkered capes](https://www.trendhunter.com/trends/maison-amorys-gingham-edit). The Velvet Magazine August 2012 editorial was lensed by Swedish photographer Marcus Ohlsson. Styled by Laura Bianchi, the photoshoot features a wardrobe that mixes and matches bold statement designs with cozy pieces, which offers great inspiration for fall. The relaxed silhouettes were perfected with natural locks and barely-there makeup by hairstylist Mike Lundgren and makeup artist Katarina Håkansson. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Youthful Summer Vacation Fashion:** Opportunity for fashion companies to create collections inspired by the carefree and chic style featured in the Velvet Magazine August 2012 editorial. - **Mix-and-match Wardrobe:** Opportunity for fashion companies to offer versatile pieces that can be dressed up or down, as shown in the Velvet Magazine August 2012 editorial. - **Natural Hair and Makeup Trends:** Opportunity for beauty companies to create products that enhance natural beauty, as seen in the Velvet Magazine August 2012 editorial. ### Where This Applies - **Fashion:** Opportunity for fashion companies to create new collections inspired by the carefree and chic style featured in the Velvet Magazine August 2012 editorial. - **Beauty:** Opportunity for beauty companies to create natural and subtle hair and makeup products that enhance natural beauty, as seen in the Velvet Magazine August 2012 editorial. - **Photography:** Opportunity for photographers to capture youthful and carefree moments in fashion editorials, as seen in the Velvet Magazine August 2012 editorial by Marcus Ohlsson. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md)