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# Arty Velvet Fashion Silhouettes
6397 Focuses on Millennial Aesthetics and Layered Design

By Kalin Ned | Published 2018-02-13 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/velvet-fashion
References: [vogue](https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/6397) & [vogue](https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/6397)

For Fall 2018 Ready-to-Wear, 6397 focuses on tomboyish designs and velvet fashion elements. Relying on the millennial-favorite [layered clothing look](https://www.trendhunter.com/trends/uniqlo-u-fw24)— from 90s-inspired tees and flowy spaghetti strap dresses combinations to classic beanie and cardigan mixes, the collection does a miraculous job in blending fabric textures and colorways.

Stella Ishii is the founder of this expressive and individual-celebrating label and co-founder of a New York-based showroom, called The NEWS. The two businesses are tied together as 6397 is the alphanumeric rendering of NEWS on a phone keypad.

The Ready-to-Wear velvet fashion features timeless designs, enforced through premium fabrics and color-enhancing patterns. The juxtaposition of suede textures with [knit pullovers](https://www.trendhunter.com/trends/arty-knitwear) and white-collar button-ups communicates an arty sophisticated vibe that transcends demographic, as well as age group.

Photo Credits: Chris Shonting

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 36% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Layered Clothing Trend:** Opportunity for textile companies to develop innovative fabrics that complement the layered clothing trend of blending fabric textures and colors.
- **Tomboyish Fashion Trend:** Opportunity for fashion retailers to cater to the millennial-favorite tomboyish fashion trend with collections that utilize velvet and premium fabrics.
- **Alphanumeric Branding Trend:** Opportunity for businesses to use creative alphanumeric branding, as showcased by 6397 (rendering of NEWS on a phone keypad), for their own unique branding efforts.

### Where This Applies

- **Fashion Retail:** Fashion retailers can capitalize on the popular layered clothing look, using premium fabrics complemented by blended textures and colors.
- **Textile and Fabric Manufacturing:** This industry can innovate and develop new fabrics that complement the layered clothing trend by experimenting with different materials, textures, and colors.
- **Creative Branding Agencies:** Agencies can help businesses come up with creative alphanumeric branding strategies, similar to 6397 and NEWS, which can help their brand stand out and be easily recognized.

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