# UV Protective Lifestyle Accessories Velvet Eyewear Expands Its Velvet Trends Trademark By Kalin Ned | Published 2026-07-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/velvet-eyewear References: [velveteyewear](https://velveteyewear.com/blogs/news/velvet-trends-expands-into-uv-protective-fashion-lifestyle-accessories?srsltid=AfmBOorEeGYkkzoEoqhus4RMrmn-snBiXhmT4HCoqiSo4aU-NQb8-3IF)  [Velvet Eyewear](https://www.trendhunter.com/trends/french-riviera-film-festival) has announced the expansion of its [Velvet Trends](https://www.trendhunter.com/trends/polarized-collection) trademark beyond its core sunglasses and eyewear offerings into a broader range of UV-protective fashion and lifestyle accessories. This strategic development is expected to deliver a range of scarves, hats, and cover-ups, which are set to launch in the near future. Velvet Eyewear has been designing eyewear for over 25 years with a focus on making women feel confident, stylish, and protected. The business views this trademark expansion as a strategic move to build on its existing fashion-driven capsules that have historically highlighted seasonal colors, new shapes, and stylish accents. Ultimately, the new product categories are intended to provide women with additional ways to incorporate [UV protection into their daily wardrobes](https://www.trendhunter.com/trends/upf-collection), bridging the gap between fashion and wellness through cross-category storytelling that emphasizes effortless, beautiful protection. Image Credit: Velvet Eyewear ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 58% | Activity: 59% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Uv-protective Fashion:** Sun-safe materials embedded into stylish scarves, hats, and cover-ups create room for apparel brands to merge wellness benefits with everyday wardrobe appeal. - **Cross-category Brand Expansion:** Established accessory labels can extend consumer trust into adjacent lifestyle products by using cohesive design stories across eyewear, apparel, and protection-focused goods. - **Wellness-led Style:** Fashion products that quietly deliver health-conscious benefits reflect growing demand for protective accessories that feel expressive rather than clinical. ### Industries Being Reshaped - **Fashion Accessories:** Accessory makers gain new differentiation potential through UV-protective collections that combine seasonal aesthetics with functional sun coverage. - **Sun Protection:** Beyond traditional sunscreen, wearable protection introduces alternative formats for consumers seeking convenient, reusable, and style-driven UV defense. - **Women's Apparel:** Lifestyle apparel designed around confidence, comfort, and protection signals an emerging space for brands to connect daily dressing with preventative wellness. ## Related on Trend Hunter - [Heritage Frame Eyewear](https://www.trendhunter.com/trends/lv-heritage-sunglasses.md) - [Prescription Eyewear Line Expansions](https://www.trendhunter.com/trends/quays-optical-line.md) - [Organic-Inspired Eyewear Series](https://www.trendhunter.com/trends/veggie-collection.md) - [Fashion-Forward Eyewear Collaborations](https://www.trendhunter.com/trends/fashionforward-eyewear.md) - [Neighborhood-Inspired Eyewear Lines](https://www.trendhunter.com/trends/harlem-haberdashery.md) - [Bold Eyewear Capsule Designs](https://www.trendhunter.com/trends/bold-collection-of-eyewear.md) - [Sleek Vintage-Inspired Winter Eyewear](https://www.trendhunter.com/trends/vintageinspired-winter-eyewear.md) - [Fashionable Eyewear Collections](https://www.trendhunter.com/trends/projected-fashion-trends.md) - [Eyewear Brand-Sponsored Film Festivals](https://www.trendhunter.com/trends/french-riviera-film-festival.md)