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# Elegant Large Storage Backpacks
Gucci's Velvet Blue Monogram Bag is Made from Technical Materials

By Amy Duong | Published 2019-08-08 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/velvet-blue-monogram
References: [hypebeast](https://hypebeast.com/2019/7/gucci-monogram-velvet-blue-packpack-release) & [ln-cc](https://www.ln-cc.com/en/new/men/this-month/gg-logo-velvet-backpack-in-blue-guc0137061blu.html?cgid=new-men-this-month-fp#page=1&start=26)

[Gucci's](https://www.trendhunter.com/trends/pencil-case-roll) latest accessory design arrives in the form of the Velvet Blue Monogram backpack and it is functional for any [traveling purposes](https://www.trendhunter.com/trends/72hour-backpack). The bag is constructed from a premium technical velvet weaved material in a deep blue with a notable ['GG' monogram throughout](https://www.trendhunter.com/trends/monogramheavy-bags).

The branding detail is complete in a gold hue to add another touch of elegance and contrasting details. Additional details include the wraparound zipper found beneath the flap enclosure, which is also complete in a golden metal logo. The storage features two pockets -- a smaller one at the front and a larger one at the back, secured with a zipper running across the top of the bag. The inside of the bag also has a soft slip pocket to section off personal items.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 59% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Backpacks:** Design high-end backpacks made from premium materials to appeal to fashion-conscious travelers.
- **Monogrammed Accessories:** Create accessories with recognizable brand logos to increase brand awareness and appeal to fashion-conscious consumers.
- **Technical Materials for Accessories:** Incorporate premium technical materials to add a modern tech-savvy touch to classic accessory designs.

### Sectors Adopting This

- **Fashion Retail:** Develop and market luxury backpacks to appeal to fashion conscious consumers.
- **Luxury Accessories:** Invest in creating accessories made from premium technical materials and recognizable brand logos to appeal to luxury consumers.
- **Travel Retail:** Design backpacks with functional storage features to meet the needs of travelers who want to stay organized on-the-go.

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- [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md)
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