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# Pink Crushed Velvet Backpacks
Eastpak's Velvet Backpack Set Features Two Unique Styles

By Ell Smith | Published 2018-08-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/velvet-backpack
References: [hypebae](https://hypebae.com/2018/8/j-crew-eastpak-pink-velvet-fanny-pack-backpack) & [jcrew](https://www.jcrew.com/gb/p/womens_category/handbags/backpacks/eastpak-for-jcrew-orbit-backpack-in-pink-velvet/K1301?color_name=pink-velvet)

Those looking to go back to school in style should look no further than [Eastpak's](https://www.trendhunter.com/trends/vivienne-westwood-and-eastpak) [velvet backpack set](https://www.trendhunter.com/trends/eastpak-launched) -- which offers something to fulfill both the student and the fashionista.

The gorgeous collection offers a beautifully textured look that's sure to elevate any outfit. The [vibrant pink colorway](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra) of the bags help create a bold fashion statement that accents one's personal style while adding elements of elegance and luxury. The line features two unique looks. The first is a traditional backpack that's perfect for holding one's laptop, notebooks or supplies. The second is a fanny pack that can hold smaller items, like keys or a cell phone without compromising one's look.

The line was created in collaboration with J.Crew

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 62% | Activity: 41% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Velvet Backpacks:** Opportunity for disruptive innovation in the fashion industry by incorporating velvet material into backpack designs for a touch of luxury.
- **Bold Fashion Statements:** Opportunity for disruptive innovation in the fashion industry by creating vibrant and eye-catching accessories that accent personal style.
- **Multi-functional Bags:** Opportunity for disruptive innovation in the bag industry by designing bags that can serve multiple purposes, such as holding a laptop or smaller items.

### Where This Applies

- **Fashion Industry:** Opportunity for disruptive innovation in the fashion industry by experimenting with different materials and designs to create unique and stylish accessories.
- **Bag Industry:** Opportunity for disruptive innovation in the bag industry by reimagining traditional bag designs and incorporating functionality and style into the products.
- **Collaboration Industry:** Opportunity for disruptive innovation in the collaboration industry by partnering with different brands to create exclusive and limited-edition collections.

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