# Cheese-Colored Hair Dyes Velveeta Gold Debuted on Amazon for April Fool's Day By Laura McQuarrie | Published 2024-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/velveeta-gold References: [people](https://people.com/julia-fox-debuts-gold-hairstyle-in-partnership-with-velveeta-exclusive-photos-8622569) & [amazon](https://www.amazon.com/dp/B0CXG2G2CQ?tag=trenhunt0f-20)  Velveeta, the creator of the first-ever chocolate cheese truffles and the 14-Karat Gold Drip Lip Cuff, debuted Velveeta Gold, its first semi-permanent hair dye, on April Fool's Day. The [Amazon](https://www.trendhunter.com/trends/smac-and-cheese-2) listing for the product details that Velveeta Gold provides "enough to cover a head of short hair." As part of this launch, Velveeta tapped Julia Fox to debut its limited-release hair dye at the March 31st [Knicks](https://www.trendhunter.com/trends/blue-signature-small-air-purifier) game in New York City. Fox paired the eye-popping color with a yellow coat and a Velveeta accessory. "Julia and I were both pleasantly surprised at how beautiful the gold color is," John Novotny, Fox’s hair stylist told [People](https://www.trendhunter.com/trends/little-people-collector), "It’s a warmer yellow [reminiscent of] a warm sunny day or a delicious bowl of mac and cheese." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 56% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Hair Color Trends:** Exploring unconventional and eye-catching colors for hair dye products. - **Celebrity-endorsed Beauty Products:** Leveraging popular figures to promote unique beauty items for brand visibility. - **Limited-release Collaborative Collections:** Creating exclusive product lines in collaboration with influencers or celebrities for heightened appeal. ### Sectors Adopting This - **Beauty and Personal Care:** Introducing innovative and bold hair dye options to cater to adventurous consumers. - **Fashion and Entertainment:** Exploring synergies between fashion and entertainment to launch unconventional beauty products for cross-industry appeal. - **E-commerce and Retail:** Utilizing online platforms like Amazon to introduce limited-edition beauty products for targeted marketing. ## Related on Trend Hunter - [Cheese-Branded Gold Installations](https://www.trendhunter.com/trends/velveeta.md) - [Chocolate Cheese Treats](https://www.trendhunter.com/trends/velveeta-1.md) - [Outrageously Cheesy Cocktails](https://www.trendhunter.com/trends/velveeta-veltini.md) - [Cheese Wheel Dining Experiences](https://www.trendhunter.com/trends/wheelveeta.md) - [Chocolate Cheese Truffles](https://www.trendhunter.com/trends/truffvels.md) - [Macaroni-Colored Kitchenware](https://www.trendhunter.com/trends/kraft-dinnerware-collection.md) - [Seasoned Cheesy Macaroni Products](https://www.trendhunter.com/trends/velveeta-shells-cheese.md) - [Mystery Color Macaroni Cups](https://www.trendhunter.com/trends/mystery-color-macaroni-cheese.md) - [Single-Serve Cheese Condiments](https://www.trendhunter.com/trends/velveeta-unveils-vel2go.md)