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# Brain-Boosting Instant Coffees
Velty Just Launched Its New Spiced Uncaffeinated Instant Coffee

By Grace Mahas | Published 2023-01-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/velty
References: [rachelvandolsen-dot-yamm-track.appspot](https://rachelvandolsen-dot-yamm-track.appspot.com/2k9CWmnKhvsn5WJfgnzdU2sVJRax_521-EbtUz5Ge21sMeqN4hQF7VYkbCvrM82aEABWeHxRHs0DRbNZFypwoH6dW90GvkNbhayFDyp5B_PExGvuEcld8NG0fceXWh7J1weAIOhDp92-bFP09OKnPzW-GypK-ETUNi35c0Op8-wgfzEkHUO4e)

![Brain-Boosting Instant Coffees](https://cdn.trendhunterstatic.com/thumbs/495/velty.jpeg)

[Velty](https://www.trendhunter.com/trends/freezedried-instant-coffee), a woman-owned decaf coffee brand, recently released its new Spiced Uncaffeinated instant coffee blend. This blend includes gut-friendly ingredients such as 4g of naturally energizing mind and gut-healing ingredients blended with prebiotic fiber, anti-inflammatory mesquite powder, brain-boosting lion’s mane mushroom and stress-relieving reishi mushrooms.

In addition to these health benefits, Velty's Spiced Uncaffeinated blend also boasts warm, comforting flavors of cinnamon and ginger. This adds a delicious twist to your daily coffee ritual, making it the perfect choice for those who want to switch things up or simply enjoy a [caffeine-free alternative](https://www.trendhunter.com/trends/empower-decaf-coffee-boost). It can be dissolved in hot or cold beverages and is intended to support both mind and gut health. The product is available for purchase at an SRP of $28 per box.

Image Credit: Velty

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 64% | Activity: 83% | Freshness: 14%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Brain-boosting Instant Coffees:** Velty's new Spiced Uncaffeinated blend is tapping into the trend of health-conscious coffee drinkers seeking functional benefits from their daily cup of joe.
- **Gut-health in Beverage Industry:** Velty's Spiced Uncaffeinated instant coffee blend, which includes gut-friendly ingredients, is part of a larger trend of the beverage industry creating functional products with health benefits.
- **Caffeine-free Coffee Alternatives:** Velty's Spiced Uncaffeinated instant coffee blend addresses the growing demand for caffeine-free coffee alternatives with a unique and flavorful option.

### Who This Affects Most

- **Coffee Industry:** Velty's new Spiced Uncaffeinated blend presents an opportunity for the coffee industry to tap into the growing market of health-conscious coffee drinkers seeking functional benefits.
- **Beverage Industry:** Velty's Spiced Uncaffeinated blend is part of a larger trend in the beverage industry towards functional products that include gut-friendly ingredients to promote overall health and wellness.
- **Herbal Supplements Industry:** Velty's inclusion of brain-boosting and stress-relieving ingredients in their Spiced Uncaffeinated blend provides an opportunity for the herbal supplements industry to expand into the coffee market.

## Related on Trend Hunter

- [Gut-Friendly Instant Coffees](https://www.trendhunter.com/trends/freezedried-instant-coffee.md)
- [Limited-Edition Holiday Tins](https://www.trendhunter.com/trends/limitededition-holiday-tin.md)
- [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md)
- [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md)
- [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md)
- [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md)
- [Functional Mushroom Coffees](https://www.trendhunter.com/trends/what-do-you-coffee.md)
- [Brain-Friendly Coffee Mixes](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee.md)
- [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md)
