# Collaborative Velour Tracksuits Japan's UNITED ARROWS Joined with adidas to Make Retro Sportswear By Riley von Niessen | Published 2016-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/velour-tracksuit References: [hypebeast](http://hypebeast.com/2016/10/beauty-youth-adidas-originals-velour-tracksuit) & [store.united-arrows.co.jp](http://store.united-arrows.co.jp/shop/by/) Although velour tracksuits haven't really been around since the late 1970s, or when [Juicy Couture](https://www.trendhunter.com/trends/reebok-x-juicy-couture) was a fashion staple for many, [UNITED ARROWS](https://www.trendhunter.com/trends/united-arrows-1) and [adidas](https://www.trendhunter.com/trends/advisry-and-adidas) seem to be bringing them back in a limited-edition release. In order to get the design, the two considered the look of a pair of Stan Smith sneakers that carry a retro theme. Taking the same brown and gold colorway that marks bits up the upper, UNITED ARROWS and adidas transformed it into a velour tracksuit to match. Given the surge in vintage fashion comebacks as of late, especially in terms of athletic-minded streetwear, it's likely that consumers will have an appreciation for the deliciously old-school velour tracksuit. In order to get one, consumers can head over to a UNITED ARROWS store or pick one up online. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro Sportswear Comeback:** The resurgence of vintage fashion, particularly in athletic streetwear, presents a disruptive innovation opportunity for brands to reintroduce retro-inspired designs. - **Collaborative Fashion Releases:** Partnerships between brands, like UNITED ARROWS and adidas, in creating limited-edition releases can drive excitement and engagement among consumers, leading to potential disruptive innovation in the fashion industry. - **Online and In-store Shopping Integration:** Combining the convenience of online shopping with the experiential aspect of in-store visits, as seen with UNITED ARROWS, can create a disruptive innovation opportunity for retail brands to offer a seamless omnichannel shopping experience. ### Where This Applies - **Fashion:** The fashion industry can explore opportunities to capitalize on the trend of retro sportswear comebacks and collaborative fashion releases. - **Sportswear:** The sportswear industry can leverage the nostalgia-driven demand for retro-inspired designs and collaborate with fashion brands for disruptive innovation. - **Retail:** Retail brands can adopt an omnichannel approach to integrate online and in-store shopping experiences, offering convenience and enhancing customer engagement. ## Related on Trend Hunter - [Velour Track Pants](https://www.trendhunter.com/trends/journal-standard-x-needles.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Revived Counterculture Trackwear](https://www.trendhunter.com/trends/needles-fw5-track-suit.md) - [Whiskey-Branded Football Tracksuits](https://www.trendhunter.com/trends/jameson-x-admiral.md) - [Vintage Style Collaborative Apparel](https://www.trendhunter.com/trends/wales-bonner-3.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md)