# Pastel Leisure Menswear The VELOUR by Nostalgi SS 2014 is Perfect Attire for a Yacht By Vasiliki Marapas | Published 2014-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/velour-by-nostalgi-ss-2014 References: [facebook](https://www.facebook.com/jamjampr) & [velour.se](http://velour.se/) The VELOUR by Nostalgi SS 2014 men's collection features [sun-drenched hues](https://www.trendhunter.com/trends/mens-stuff), pervasive prints and subdued embroidery perfect for lounging on a yacht, tumbler of gin in hand. One of the most remarkable pieces in the collection is a superbly-made Étienne suit jacket, offered in a variety of colors. The jacket can be worn as a standalone piece, or with the matching [Carel suit shorts](https://www.trendhunter.com/trends/aw24-suiting-collection) for a more cohesive leisure look. Velour by Nostalgi is a company that began by chance in 1997, after founder Per Andersson combed through the ready-to-wear shop owned by his ancestors. Inspired, Andersson started Nostalgi with some friends. After attracting critical attention, the store has evolved into a label, with their first independent collection launching in 2005. The rest is extremely well-dressed history. The VELOUR by Nostalgi SS 2014 collection offers a [polished look for spring](https://www.trendhunter.com/trends/graphpaper-ss26). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 33% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sun-drenched Hues:** Opportunity for innovative fabric dyes and treatments that create vibrant, long-lasting colors suitable for leisure menswear. - **Pervasive Prints:** Potential for disruptive technology in textile printing to create intricate and unique patterns on men's clothing. - **Subdued Embroidery:** Opportunity for automated embroidery machines that can add subtle and sophisticated designs to menswear. ### Where This Applies - **Fashion Retail:** Potential for retailers to offer a curated collection of leisure menswear with sun-drenched hues, pervasive prints, and subdued embroidery. - **Fabric Manufacturing:** Opportunity for manufacturers to develop and produce innovative fabrics specifically designed for sun-drenched leisure menswear. - **Textile Printing:** Potential for printing companies to invest in advanced technology for creating intricate and vibrant prints on men's clothing. ## Related on Trend Hunter - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)