# Classy Cool-Weather Ensembles The Velour AW11 Menswear Preview Showcases Dapper Duds By Francis Tiangson | Published 2011-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/velour-aw11-menswear References: [selectism](http://www.selectism.com/news/2011/02/10/first-look-velour-autumnwinter-2011-preview/) & [velour.se](http://www.velour.se/collection/men) The featured looks in the [Velour](https://www.trendhunter.com/trends/journal-standard-x-needles) AW11 Menswear preview are all sweet combinations of the stylish clean-cut collection. With classic looks and dapper duds, the line is full of items that can be regarded as your Sunday's best. The Velour AW11 [Menswear line](https://www.trendhunter.com/trends/soft-touch-by-bugatchi) is comprised of darker tones being used on almost every piece. Some of the standout items from the preview are the [awesome outerwear additions](https://www.trendhunter.com/trends/fall-and-winter-line). Staying warm and fashionable are definitely what this fashion brand is all about. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 32% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Dark Tones:** Incorporating darker tones in fashion design for men's outerwear and clothing, creating a sophisticated and versatile look. - **Clean-cut Collection:** Developing a collection of men's wear that combines classic and modern styles, providing dapper choices for every occasion. - **Functional Fashion:** Creating outerwear that is as fashionable as it is functional, providing consumers with stylish yet warm ensembles for cooler weather. ### Industries Being Reshaped - **Fashion:** Designing men's clothing that incorporates darker tones and classic/modern styles, enhancing brand appeal and consumer base. - **Retail:** Marketing and selling functional, stylish outerwear that appeals to a wide range of consumers, providing a valuable addition to winter clothing lines. - **Textile:** Manufacturing and supplying high-quality materials for fashion brands focusing on functional fashion and clean-cut collections, creating new partnerships and revenue opportunities. ## Related on Trend Hunter - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md)