# Bright Beach Bum Hats Veloce Hats Bring New-School Flavor to Old-School SoCal Beachwear By Corinne Guirgis | Published 2011-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/veloce-hats1 References: [takemeouttotherunway.blogspot](http://takemeouttotherunway.blogspot.com/2010/07/veloce-hats-trend-worth-shouting-about.html) & [velocehats](http://www.velocehats.com/index.html) From the beach to the streets of Los Angeles and elsewhere in California, Veloce hats are picking up as a trend to watch this coming season. With [bright colors](https://www.trendhunter.com/trends/pleasures-and-polo), a creatively old-school cut and cool metallic writing across the rim, the caps bring an original flavor that marks the resurgence of iconic [California beach bum style](https://www.trendhunter.com/trends/boys-lie-license-plate). Veloce was started by 19-year-old LA native Cameron Picardi, who draws inspiration from SoCal's diversity in both landscape and charater. According to the website, his idea was to mix two styles of hat: the 90's styled volleyball cap and [cycling caps](https://www.trendhunter.com/trends/dream-together). The result was two collections: The PartyMe collection, which features a variety of bright and neon coloured hats, and the Noir Collection, which features the black and gray caps pictured above. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bright Beach Bum Hats:** Disruptive Innovation Opportunity: Incorporating bright colors and metallic details into traditional beach bum hats to evoke a sense of nostalgia while appealing to modern fashion trends. - **Old-school Socal Beachwear:** Disruptive Innovation Opportunity: Reimagining traditional beachwear by combining retro elements with contemporary designs, catering to the resurgence of iconic California style. - **Resurgence of Iconic California Beach Bum Style:** Disruptive Innovation Opportunity: Creating fashion-forward accessories that capture the essence of California beach culture while embracing the renewed interest in retro aesthetics. ### Sectors Adopting This - **Fashion Accessories Industry:** Disruptive Innovation Opportunity: Developing innovative hat designs with bright colors, unique cuts, and metallic details to attract fashion-conscious consumers in the accessories market. - **Apparel Industry:** Disruptive Innovation Opportunity: Incorporating nostalgic beach bum style influences into clothing lines, appealing to consumers seeking a mix of retro and modern fashion trends. - **Streetwear Industry:** Disruptive Innovation Opportunity: Collaborating with emerging designers to create streetwear collections that blend old-school SoCal beachwear elements with trendy aesthetics, targeting the youth market. ## Related on Trend Hunter - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Hybrid Cyclist Sunglasses](https://www.trendhunter.com/trends/sunski-velo.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Athletic Nighttime Visibility Hats](https://www.trendhunter.com/trends/melin-agame-icon-hydro.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md)