<!-- canonical: https://www.trendhunter.com/trends/velo -->
<!-- robots: noindex -->

# Minty Nicotine Pouches
Velo's Nicotine Pouches Contain Zero Tobacco Products or Plants

By Amy Duong | Published 2020-06-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/velo
References: [nicokick](https://nicokick.com/us/nicotine-pouches/velo/velo-4mg-mint-20can-value-pack)

NicoKick is a Swedish brand that sells smokeless and tobacco-free nicotine pouches to help those looking for an [alternative to smoking or e-cigarettes](https://www.trendhunter.com/trends/nicotine-replacement-system). The pouches are an iteration of the Swedish 'snus' -- these are pouches that are placed one's lips and gums for nicotine.

The ones by NicoKick are described to be "[smokeless, spit-free, and discreet](https://www.trendhunter.com/trends/nicotine-reduction)." The [Velo](https://www.trendhunter.com/trends/velo-coffee-protein) Mint 4mg pouches contain no tobacco leaf or any other tobacco plant matter at all. The Velo nicotine pouch becomes moist in the mouth and releases a slightly heated sensation that can also be described as tingly and travels down to the throat to create a unique experience that does not have the harms of tobacco.

Image Credit: NicoKick

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 1% | Activity: 2% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Smokeless Nicotine Alternatives:** The rise of nicotine pouches and other smokeless options presents an opportunity for brands to provide innovative and convenient alternatives to smoking and e-cigarettes.
- **Tobacco-free Nicotine Products:** The development of tobacco-free nicotine pouches opens up possibilities for creating new products that appeal to health-conscious consumers seeking nicotine without tobacco-related risks.
- **Discreet and Convenient Nicotine Delivery:** The popularity of discreet and convenient nicotine pouches indicates a potential market for disruptive innovation in the delivery methods of nicotine, such as personalized, on-demand devices with customizable nicotine levels.

### Where This Applies

- **Alternative Smoking Products:** The tobacco-free nicotine pouch market is a growing segment within the alternative smoking products industry, providing an opportunity for brands to offer innovative solutions to nicotine cravings.
- **Personal Care and Wellness:** The rise of tobacco-free nicotine products aligns with the personal care and wellness industry's focus on providing healthier options to consumers, creating opportunities for collaboration and product expansion.
- **Technology and Gadgets:** The development of personalized nicotine delivery systems and customizable devices presents a disruptive innovation opportunity within the technology and gadgets industry, catering to the demands of modern nicotine users.

## Related on Trend Hunter

- [Tobacco-Free Nicotine Pouch Products](https://www.trendhunter.com/trends/tobaccoflavored-nicotine-pouch.md)
- [Non-Addictive Oral Pouches](https://www.trendhunter.com/trends/nonaddictive-pouch.md)
- [Intelligent Nicotine Pouches](https://www.trendhunter.com/trends/intelligent-nicotine.md)
- [Smoke-Free Nicotine Alternatives](https://www.trendhunter.com/trends/nicotine-alternatives.md)
- [Nicotine Replacement Therapy Products](https://www.trendhunter.com/trends/blip.md)
- [Sensory Nicotine Pouches](https://www.trendhunter.com/trends/nordic-spirit-1.md)
- [Pouch-Style Caffeine Supplements](https://www.trendhunter.com/trends/energy-pouches.md)
- [Nicotine-Infused Energy Drinks](https://www.trendhunter.com/trends/nic-and-jet-fuel.md)
- [Natural Nicotine-Free Dopamine Drinks](https://www.trendhunter.com/trends/krave-kicker.md)
