# Ready-to-Brew Protein-Rich Coffees VELO Coffee + Protein is Made with 100% Arabica Beans By Michael Hemsworth | Published 2023-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/velo-coffee-protein References: [foodbev](https://www.foodbev.com/news/velo-unveils-protein-coffee/) & [velocoffee](https://velocoffee.com)  VELO Coffee + Protein has been unveiled by VELO COFFEE ROASTERS as a high-quality, [ready-to-brew product](https://www.trendhunter.com/trends/protein-coffee-coolers) for consumers to incorporate into their morning routine. The product is crafted with 100% Arabica coffee beans sourced from Brazil and Columbia that have been roasted in small batches before being ground and paired with [whey protein](https://www.trendhunter.com/trends/javvy-protein-creamer). The result is a sweet, creamy coffee that has notes of milk chocolate and will provide 12-grams of protein per serving. The product has been developed through a partnership with [Glanbia Nutritionals](https://www.trendhunter.com/trends/collameta) and uses the brand's ProTherma whey that dissolves completely without affecting the flavor of the coffee. Co-Founder Suzanne Casey commented on the VELO Coffee + Protein saying, "We wanted to create a coffee that still tasted delicious, so you don’t have to make a sacrifice for quality and flavour when having your boost of protein – or create separate drinks to provide the taste and the protein kick. This is a revolutionary approach to great-tasting, real quality coffee with additional health benefits." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 39% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ready-to-brew Protein-rich Coffees:** A growing trend in the beverage industry is the emergence of ready-to-brew coffees that are infused with protein, offering consumers a convenient and nutritious way to start their day. - **100% Arabica Bean Coffee:** The use of 100% Arabica coffee beans in ready-to-brew coffees is gaining popularity, as consumers seek high-quality and flavorful options for their morning cup of joe. - **Incorporating Protein in Coffee:** The combination of coffee and protein is a disruptive innovation in the beverage market, providing consumers with a convenient way to boost their protein intake while enjoying their favorite beverage. ### Who This Affects Most - **Beverage Industry:** The ready-to-brew protein-rich coffee trend presents new opportunities for the beverage industry to develop innovative products that cater to health-conscious consumers. - **Coffee Industry:** The use of 100% Arabica beans in ready-to-brew coffees opens up opportunities for the coffee industry to create premium and differentiated coffee products. - **Health and Wellness Industry:** The incorporation of protein in coffee creates a potential market for the health and wellness industry to offer convenient and nutritious options for consumers looking to maintain a balanced diet. ## Related on Trend Hunter - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Protein-Enhanced Coffee Blends](https://www.trendhunter.com/trends/the-roasted-purpose.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Protein-Packed Lattes](https://www.trendhunter.com/trends/vitality-menu.md) - [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md)