# Inside-Out Autos The Vellfire Toyota Alphard at 2009 SEMA Show Isn't Your Mama's Minivan By Marissa Brassfield | Published 2009-11-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/vellfire-toyota-alphard References: [trendhunter](http://www.trendhunter.com/marissa) & [autoblog](http://www.autoblog.com/2009/11/05/sema-2009-inside-out-toyota-alphard-is-the-ultimate-brougham/) Of all of the custom rides showcased at the DUB Magazine outdoor section of the 2009 [SEMA](https://www.trendhunter.com/trends/tacoma-h2overlander-concept) show, this Vellfire Toyota Alphard has to be the most unusual. Instead of an ice cream paint job, the exterior of this bad boy is outfitted in bright red quilted leather--the exact sort of quilted leather you might find on the *interior* of a car. Instead of the brand stickers seen on other custom rides, this Vellfire Toyota Alphard had its logos stitched into the car's quarter panels. Would you rock a leather ride? ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 77% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Quilted Leather Exterior:** Disruptive innovation opportunity: Explore new ways to incorporate luxury materials like quilted leather into car exteriors for a unique and eye-catching look. - **Logo Stitching:** Disruptive innovation opportunity: Develop innovative branding techniques by stitching logos directly into car exteriors for a personalized and distinct aesthetic. - **Unconventional Customization:** Disruptive innovation opportunity: Embrace unconventional customization options to cater to customers seeking unique and unconventional designs for their vehicles. ### Where This Applies - **Automotive Customization:** Disruptive innovation opportunity: Tap into the growing market of automotive customization by offering unique and unconventional customization options to customers. - **Luxury Automotive:** Disruptive innovation opportunity: Introduce luxury materials and customization options, such as quilted leather exteriors, to the luxury automotive industry to differentiate from traditional offerings. - **Brand Personalization:** Disruptive innovation opportunity: Explore new ways for brands to personalize and customize their products, such as stitching logos directly into car exteriors, to create a stronger brand identity and connection with customers. ## Related on Trend Hunter - [Restored Luxury Vehicle Lineups](https://www.trendhunter.com/trends/toyota-fj.md) - [Entertainment-Integrated Luxe Vans](https://www.trendhunter.com/trends/vision-v.md) - [Collaboration Fashion Designer Vehicles](https://www.trendhunter.com/trends/toyota-aygo-x-undercover.md) - [Japanese-Inspired Car Interiors](https://www.trendhunter.com/trends/twotone-x7.md) - [Customized Off-Road Vehicle Designs](https://www.trendhunter.com/trends/toyota-lc250-prado-urnieta-ultimate-4x4.md) - [Off-Road OEM-Modified SUVs](https://www.trendhunter.com/trends/lexus-lx-600-alpine-lifestyle.md) - [Retro-Inspired Japanese Automakers](https://www.trendhunter.com/trends/renocas.md) - [AI Grille Luxury Vans](https://www.trendhunter.com/trends/fx-super-one.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md)